Unveiling Hilton’s Grand Plans to Redefine Luxury Hospitality in Asia Pacific
Hilton, the renowned global hospitality giant, has made public its ambitious strategy to expand its footprint in the luxury segment of the Asia Pacific region, aiming to surpass the milestone of 150 luxury hotels in the near future. This bold vision entails a quadrupling of Hilton’s luxury portfolio across Asia Pacific from current levels by the end of 2023, setting the stage for a remarkable growth trajectory. In addition to its established brands such as Waldorf Astoria, Conrad, and LXR, Hilton has forged an exclusive alliance with Small Luxury Hotels of the World, enhancing its offerings with more distinctive properties across the region.
“The escalating demand for our luxury offerings signifies a trend where discerning owners and developers are actively seeking lucrative opportunities and reliable partnerships in diverse locations across Asia Pacific. From bustling metropolises like Tokyo and Shanghai to serene getaways like Maldives and Bhutan, the luxury segment is experiencing a surge, presenting an exciting opportunity for Hilton’s premium brands to capitalize on this burgeoning market.” – Alan Watts, President, Asia Pacific, Hilton
By securing unique properties like Lanson Place Causeway Bay Hong Kong and Gangtey Lodge, Bhutan from Small Luxury Hotels of the World, Hilton’s luxury pipeline in Asia Pacific is gaining traction. Recent signings, including Waldorf Astoria Jaipur, Conrad Jaipur in India, and Conrad Yokohama in Japan, are further fortifying this momentum. The upcoming launch of seven Waldorf Astoria properties in prominent cities like Osaka, Kuala Lumpur, Sydney, and more, along with Conrad Hotels & Resorts’ expansion into key travel destinations in China and Japan, further underscore Hilton’s commitment to luxury hospitality.
“In the forthcoming years, Waldorf Astoria is positioned to significantly expand its presence in APAC, growing from six to 13 hotels, while an additional 21 Conrad Hotels & Resorts properties will supplement our current lineup of 27. This trajectory reflects a strong vote of confidence from owners, highlighting our brands’ prowess in managing iconic properties in sought-after urban hubs and resort locales.” – Clarence Tan, Senior Vice President, Development, Asia Pacific, Hilton
Emphasizing its dedication to luxury offerings, Hilton has introduced LXR Hotels & Resorts to South East Asia, with Umana Bali and ROKU KYOTO in Japan paving the way for an expanded luxury footprint. The recent openings of Conrad Shenzhen and Conrad Chongqing further underscore Hilton’s commitment to enhancing its upscale portfolio in the Greater China region.
Emerging Trends Propelling Luxury Travel Experiences
The robust expansion of Hilton’s luxury portfolio in Asia Pacific is fueled by a flourishing luxury travel market in the region, characterized by a growing appetite for exclusive experiences. Hilton’s 2024 Trends Report on GenerAsian Travelers sheds light on the evolving preferences of Asian consumers, who are increasingly prioritizing travel expenditures and seeking diverse, enriching experiences.
Observing the evolving demands of luxury travelers, Hilton is tailoring its offerings to align with these evolving preferences, which prioritize immersive wellness experiences, innovative F&B concepts, and rich cultural encounters. As per Hilton’s Trends Report, a significant proportion of respondents across key markets like China, India, Japan, and Singapore express a keen interest in exploring their heritage through travel and engaging with diverse Asian cultures. Moreover, the survey highlights a strong preference for indulging in local and traditional culinary delights.
“Asia Pacific is witnessing a captivating confluence of trends, with travelers embarking on a quest for self-discovery through engaging, sustainable, and personalized experiences that facilitate personal growth. As these trends intersect, we are thrilled to offer avant-garde experiences that captivate, inspire, and resonate with our guests.” – Candice D’Cruz, Vice President, Luxury Brands, Asia Pacific, Hilton
Hilton’s Pioneering Global Luxury Initiatives
In addition to its collaboration with Small Luxury Hotels of the World, Hilton has made significant inroads into the burgeoning luxury lifestyle hotel sector by incorporating NoMad and Signia by Hilton into its esteemed luxury brand portfolio. These additions underscore Hilton’s commitment to delivering sophisticated luxury experiences that are engaging and vibrant.
Further reinforcing its luxury credentials, Hilton has unveiled the Hilton for Luxury program, an exclusive global luxury travel advisor partner program catering to guests of its acclaimed luxury brands. This program, formerly known as Impresario, provides enhanced connectivity and access through a dedicated private website, exclusive offers, dedicated on-property ambassadors, and the expertise of Forbes-certified agents, elevating the guest experience to new heights.
About Hilton
Hilton is a distinguished global hospitality entity with a diverse portfolio encompassing 24 premier brands spanning over 7,600 properties and nearly 1.2 million rooms across 126 countries and territories. With a rich legacy of over a century rooted in hospitality, Hilton has welcomed over 3 billion guests and is consistently recognized for its commitment to excellence and sustainability. Leveraging cutting-edge technology to enhance guest experiences, Hilton Honors, its award-winning loyalty program, empowers nearly 190 million members to earn exclusive benefits and unlock unforgettable experiences. Visit stories.hilton.com for more insights and connect with Hilton on social media platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube.
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