Senior Design Manager – Growth Onboarding

The Growth Product Line is a dynamic horizontal team that leverages product-led growth (PLG) strategies to attract, engage, convert, and retain new customers. We’re looking at 2025 as a year to deliver on a vision for how customers at every tier enjoy effortless product-led onboarding into HubSpot. If you’re a design leader who likes the challenge of leading important strategic shifts through design, here are some things to get excited about:

• We’re transforming how small and medium-sized companies unlock and expand value in HubSpot through product-led growth (PLG), and ultimately grow their businesses
• Our mission is to integrate AI into every onboarding experience where it can drive fast time-to-value and deliver effective results for their business.
• We believe product-led onboarding should be easy, fast and effective regardless of size and sophistication, and at all price tiers
• We are committed to crafting our product with care, and we’re on a mission to improve craft quality for all design specializations

Here’s what success in your role looks like

• Partner with product and engineering leaders to create a shared strategy, vision, and cohesive roadmap for the future for product-led customer onboarding
• Establish product objectives, goals, and strategic plays to inspire and enable teams to execute with clear direction
• Drive results for customer onboarding in our Free, Starter and Pro tiers.
• Show a commitment to building a diverse, psychologically safe and inclusive team
• Coach and develop a growing team of four product designers while setting expectations for, and driving, great performance
• Be a thought partner in helping UX leadership expand organizational design strategy and vision
• Work on product-led Growth initiatives that impact bigger systems, multiple product teams, and new product opportunities
• Deliver intuitive products – we value consumer-grade experience quality while solving enterprise problems
• Partner with and influence cross-org stakeholders to help bring the team’s ideas to the world

We’re looking for people who …

• Have experience leading design teams in B2C or B2B SaaS, ideally with an emphasis on customer onboarding across multiple product tiers and customer personas
• Regularly use experimentation and data-driven decision making to solve for customer needs
• Are systems thinkers who can connect dots across a full product experience well beyond their teams; a bonus is experience in platform design and/or design systems
• Are hands-on with AI and constantly thinking about how to leverage it for yourself and the products your teams build
• Are practiced in coaching designers to identify and drive impact that’s great for customers and good for business via clear, actionable feedback with a proven commitment to building a diverse, inclusive, and psychologically safe work environment
• Have partnered with product and engineering leaders to establish objectives, align on high-level strategies, and inspire teams to collaborate and influence across disciplines and levels, including with adjacent teams to create consistency in the product experience
• Are able to lead constructive critiques and have a developed sense for balancing speed, quality, and consistency of design
• A developed sense for coaching on craft and setting high expectations for design quality; with adherence and contributions to a design system.
• Are experienced in building, managing and scaling high-performing teams and manage teams through complex scenarios to find clarity from ambiguity
• Understand how to foster team health and bring a sense of mission to the group you lead, including leading thoughtful team organization that aligns strengths to problems and providing opportunities for career growth
• A leader who shares our HEART values and practices growth mindset

About UX at HubSpot

Our UX team is a passionate and diverse group of ~300 product designers, content designers, researchers, and design ops folks globally who build consumer-grade experiences while solving enterprise-level problems. We’re set up to work as equal partners to our peers in product management and engineering. We design and deliver a crafted experience to our customers by setting a high bar on ease of use. We’re investing deeply in building whole and healthy UX teams across all of our disciplines so we can better solve problems for our customers.

We involve our customers in every step of our development process. We strive to deliver a B2B product that’s just as easy to use as the best B2C products on the market. When our customers grow, we grow, too.

One more thing you should know…

There’s a lot of research showing how marginalized groups of people may not apply for jobs unless they meet 100% (or more!) of the qualifications. We also know that many UX folks come from backgrounds with different experiences that might not seem “standard”—and that’s okay! We really value people who bring unique perspectives and add new knowledge to our team.

You might not feel like you “check all the boxes” as you read this job post, but we hope you’ll apply anyway because we’ll take great care in working with you. 🧡