Senior Associate, Lifecycle Marketing Strategy – Chase Travel

Ignite your passion for travel and make a meaningful impact as a Senior Associate in Lifecycle Marketing Strategy at Chase Travel. In this dynamic role, you’ll harness your expertise in omnichannel marketing and data-driven insights to craft compelling campaigns that captivate and retain high-value customer segments. Develop personalized strategies that foster loyalty and drive growth within the affluent customer base, all within a forward-thinking and innovative environment.

As a Senior Associate, Lifecycle Marketing Strategy within Chase Travel, you will have the opportunity to lead and execute end-to-end marketing campaigns aimed at deepening engagement with high-priority customer segments. Your focus will be on activating these priority segments to promote customer retention, loyalty, and growth. This role is perfect for you if you have a strong background in omnichannel marketing campaign development, a deep understanding of affluent customer needs, and a proven track record of developing and executing successful marketing strategies to promote engagement and increase lifetime value with core audiences.

Job Responsibilities

• Design, implement, and manage comprehensive, omnichannel marketing campaigns targeting affluent and high net worth segments. Ensure campaigns are aligned with business objectives and customer needs.
• Develop and execute marketing journeys to engage and nurture target audiences. Leverage data-driven insights to optimize.
• Analyze customer and behavioral data of priority segments to enhance customer retention and lifetime value. Develop personalized marketing strategies to deepen customer relationships.
• Work closely with cross-functional teams, including product, performance, brand and analytics, to ensure cohesive and effective campaign execution.
• Monitor and report on campaign performance metrics to assess effectiveness and identify opportunities for improvement. Synthesize and distribute insights to stakeholders.
• Stay informed about industry trends, competitive landscape, and customer preferences to inform marketing strategies and tactics.
• Conduct testing and other experiments to identify the most effective tactics for engaging our audiences.
• Create and maintain internal-facing collateral showcasing key insights and activation plans

Required qualifications, capabilities, and skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of proven experience in growth marketing.
• Strong understanding of customer segmentation, targeting, and personalization techniques.
• Passion for travel and a deep understanding of the travel industry and customer behavior
• Ability to work effectively across JPMC organization and drive results.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Ability to analyze data and derive actionable insights to inform marketing strategies.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Excellent organizational and project management skills, with the ability to manage complex projects and campaigns
• Exceptional written and verbal communications with the ability to convey ideas clearly and persuasively, gaining alignment and influencing a diverse group of stakeholders.

Preferred qualifications, capabilities, and skills

• Marketing experience within the Travel industry strongly preferred.
• Self-starter; ability to proactively solve problems by establishing key relationships quickly
• “Big Picture Thinking” and the ability to contribute and share new ideas that help grow the business while remaining highly organized with attention to detail
• Execute brilliantly while managing multiple projects in a fast paced, deadline driven environment.
• Think consumer first, leveraging data to develop and deliver best in class marketing programs and create solutions to customer-based needs and insights.
• Leverage a problem-solving mindset to develop process and implement strategically.
• Manage upward, ensuring leadership visibility and alignment on initiatives.

About us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veteran

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Source ⇲