Director of Product Management, SMB Advertising

At Paramount, we’re revolutionizing the way small and medium businesses advertise on TV and Connected TV (CTV). Our innovative Self Serve Ads Platform empowers businesses of all sizes to build impactful advertising campaigns at ease, reaching audiences through the power of television and streaming! As the Director of Product Management, SMB Advertising, you will drive the key initiatives of growth and optimization of the platform. You will play an instrumental part in improving funnel conversion rate, collaborating with different partners, crafting experiments, and delivering growth and results.

Key Responsibilities:

• Growth Funnel Optimization: Analyze and improve the funnel conversion rates, identifying key areas for improvement and implementing data-driven strategies to enhance customer acquisition and retention.
• Experimentation and Innovation: Design and run experiments to test new features and approaches, using A/B testing and other methodologies for product in both web and mobile versions to validate hypotheses and drive continuous improvement.
• Cross-Functional Collaboration: Work closely with Engineering, Design, Data solution, Marketing, and Customer Success teams to identify and prioritize initiatives that drive impact.
• User Experience Design: Collaborate with UX/UI teams to create intuitive and effective interfaces that simplify the advertising process.
• Product Development and Management: Oversee the end-to-end product lifecycle, from ideation, design, and testing to launch, ensuring features are delivered on time and meet the needs of SMB customers.
• Product Documentation: Bring together requirements for product features, and provide documents for PRD and business logic for essential team members from Design to Engineering to drive product feature launch completion.
• Market Analysis: Stay informed about the competitive landscape, emerging trends, and customer needs in the TV and CTV advertising space, using insights to guide product decisions.
• Partner Management: Communicate product vision, strategy, and progress to senior leadership, ensuring alignment and support for key initiatives.

Basic Qualifications:

• Bachelor’s degree or higher in a related field, MBA is not required but a plus.
• 10+ years of experience in Product Management or related roles.

Additional Qualifications:

• Proven background in product management, particularly in advertising technology, with a solid understanding of TV/CTV advertising ecosystems.
• Deep understanding of SMB needs and are committed to delivering products that solve real problems and bring value for users.
• Highly analytical and use data to inform decisions, constantly seeking to optimize product performance and user engagement.
• Excel at working cross-functionally, bringing together diverse teams to achieve common goals.
• Laser-focused on delivering measurable outcomes, with a relentless strive to improve key metrics such as funnel conversion and customer happiness.

If you are passionate about driving innovation and building scalable advertising solutions, we encourage you to apply for this exciting opportunity to own the development of Paramount’s self-serve ads platform. Join us in crafting the future of TV/CTV advertising!

#LI-AD1

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount’s portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

ADDITIONAL INFORMATION

Hiring Salary Range: $176,800.00 – 221,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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