Fundraising And Marketing/communications Specialist

Job Description

This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Mission Advancement Director at The YMCA of Greater Westfield intentionally fosters a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined and also builds the community’s understanding of the YMCA’s cause and impact through development and implementation of effective marketing and communications strategies. Additionally, the position organizes and implements a comprehensive strategic annual campaign program.

Qualifications

• Bachelor’s degree in related field preferred or equivalent combination of education and experience.
• YMCA Team Leader certification preferred.
• Previous fundraising, special event managment and community relations experience required
• Previous professional experience in marketing and communications preferred.
• Excellent personal computer skills and experience with standard business software.
• Must have strong interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
• Requirements within 30 days of hire include: completion of: Child Abuse Prevention for Supervisory Staff; CPR; First Aid; AED; Bloodborne Pathogens.

Essential Functions

Marketing and Communications

1. Develops annual operating goals, objectives and plan for the marketing and communications area. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
2. Maintain and update website and other media/marketing vehicles; maintains all social media and web forums
3. Produce and distribute informational updates to members, staff, donors, volunteers, community stakeholders and participants i.e. newsletters, social media, bulletin boards. Telling the Y story is of the utmost importance.
4. Establishes contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic).
5. Identifies and builds relationships with internal and/or external partners or key stakeholders, such as service groups, community organizations or companies, to support programs or projects.
6. Makes presentations about the YMCA.
7. Perform the research necessary to develop, plan and implement impact (education and outreach) campaigns to help drive community knowledge of services and benefits provided

Financial Development

1. Educates staff, volunteers, and members about the charitable nature of the Y; leads assigned aspects of the fundraising campaign.
2. Creates and executes an annual campaign strategy for the Y in collaboration with executive and volunteer leadership.
3. Assist with any and all capital development initiatives
4. Recruits, onboards, and develops volunteers from diverse backgrounds and develops an effective, comprehensive annual campaign program. Trains volunteers in gift solicitation. Works closely with executive leadership.
5. Collaborates with leadership to develop communication and campaign strategies to successfully market the annual campaign. Supports plans for identifying, cultivating and soliciting branch annual fund prospects.
6. Responsible for the development and coordination of year-round communication to existing and potential donors, including the creation of campaign materials
7. Oversees the data management of annual gifts and conducts regular analysis and reporting of annual campaign progress.
8. Establishes systems for timely and appropriate acknowledgments of annual campaign gifts.
9. Oversees and executes prospect/donor correspondence.
10. Staffs and manages special events, projects and committees as assigned

Cause-Driven Leadership Competencies

Mission Advancement: Models and teaches the Ys values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fundraising.

Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.

Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.

Personal Growth: Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

Required Certifications

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