Manager, Campaign Effectiveness

Job Description

Discovery, Inc. (Formerly Scripps Networks Interactive)

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…



From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…



Warner Bros Discovery is looking for a research professional to join our team in the role of Manager, Campaign Effectiveness. This position will play an integral role on the Measurement and Attribution team which oversees custom research executed in support of WBD ad sales efforts across all digital and streaming platforms (e.g. Max, Discovery+, etc) and all linear networks (e.g. Food Network, TBS, etc). This role will provide support on the management, execution and reporting of primary research studies executed via 3rd party vendor with an emphasis on campaign effectiveness and demonstrating the benefit of advertising with WBD.

Your Role Accountabilities…


  • Manage advertising campaign measurement requests from sales teams and determine the appropriate vendor and type of study (e.g. brand, sales, site visit lift studies) by assessing digital and linear media plans and by considering the KPIs of an individual campaign.
  • Lead day to day needs of the third-party research vendors (e.g. DISQO, ABCS Insights, 605, LoopMe, etc.) in their execution of various studies with tasks including: Gathering materials necessary for study launch, testing survey programming, reviewing surveys, etc.
  • Review campaign reporting and provide insightful feedback, recommendations, and edits in a timely manner.
  • Assemble one-sheets and case studies for distribution to sales and marketing teams.
  • Lead calls/meetings with clients such as kick off calls, presenting final study results, and general research inquiry discussions
  • Complete additional ad-hoc projects as assigned.

Qualifications & Experiences…

  • Bachelor’s degree required
  • Will have a minimum of 4-6 years of research and data experience in TV/media research at a media brand, television network or agency.
  • Experience with ad effectiveness (control/exposed) research
  • Experience working with primary quantitative research, i.e., questionnaire development, navigating survey programming logic, reading and developing cross-tabulations, etc.
  • Superior project management skills- ability to prioritize among multiple brands and projects
  • Experience working directly with clients, especially presenting research to clients
  • Experience with reading digital and/or linear media plans
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Ability to work individually and in a team setting
  • Enthusiastic, eager and a positive attitude – a must!
  • Must have the legal right to work in the United States

How We Get Things Done…



This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD



Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.



In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $87,500.00 – $162,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Source

To apply, please visit the following URL:https://www.jobmonkeyjobs.com/career/26429744/Manager-Campaign-Effectiveness-New-York-New-York-7384/→