AVP, Medical Marketing, CeraVe

Division: L’Oreal Dermatological Beauty

Brand: CeraVe Skincare

Reports to: VP Integrated Medical Communications

Locations: Hudson Yards, NY

Who We Are:

For more than a century, L’Oréal has devote its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

Job Summary:

The CeraVe Skincare Assistant Vice President of Medical Communications is

responsible for the development and execution of the CeraVe professional marketing strategy across all segments of the brands HCP audience including Dermatology, General Practitioner/Family Practice and Pediatrics. This critical role requires a strong marketing competency and the ability to thrive in a dynamic organization. This position reports directly to the VP of Medical Communications.

Strategic Objectives

• Understands all relevant dermatological skin disease states and competitive medical landscapes as context for the creation of all professional marketing messages that will drive recommendation share across all key product segments.
• Maintains and increases CeraVe’s leadership position as the #1 recommended skincare brand by Dermatologists.
• Maintains and increases CeraVe’s leadership position as the #1 recommended skin care brand by Pediatricians.
• Properly plans, manages, and deploys professional samples and other marketing tools.

People Leadership Scope

• Manages a direct team focused on business objectives with 2 planned direct reports focused on professional marketing and operations.
• Responsible for Organization and Talent Development: Hires, develops, trains, and motivates team members with specialized knowledge in skincare, dermatology & healthcare institutions, to achieve business and personal developmental goals and objectives.
• Develops a diverse team, while capitalizing on the strengths of each team member and invests time to remain personally connected to the team and to the organization at large.

Detailed Business Objectives

• Creates all primary sales aids, sales training materials, and professional print advertising that communicate the brand features and benefits, are competitively differentiated and patient solution oriented.
• Owns the development of the HCP targeted promotional strategy and resulting activities, including the development of a robust digital media strategy in partnership with other internal digital marketing stakeholders.
• Manages the execution and ROI of all professional marketing agency partnerships.
• Provides weekly communication on brand objectives and performance updates across all sales networks.
• Leads planning, execution and post meeting follow-up for brand advertising and promotion activities for national and regional in person and virtual congresses, coordinate management of related logistics for the brand within the dermatology and pediatric business unit.
• Leads content/material creation for a variety of peer-to-peer speaker programs.
• Builds key components of the brand sales field training and communication plan; assist in the development and implementation of POA Meetings with field sales leadership.
• Coordinates and manage the professional HCP sampling program..
• Develops and maintains professional relationships with HCP customers in tandem with heads of Medical Affairs & Relations and field sales leadership to ensure the scientific information needs of healthcare professionals.
• Utilize metrics to measure the effectiveness of promotion and related execution.
• Travel will be required nationally approximately 25-30% of the time and internationally 5% of the time.

Education & Qualifications Requirements:

• Bachelor s degree, MBA desired but not required; minimum of 3-5 years pharmaceutical/biotech marketing experience.
• 10-15 years of progressive Consumer Packaged Goods (CPG) or related marketing/brand management experience.
• Branded HCP (Health Care Professional) and experience with digital marketing preferred.
• Dermatology/Medical Skincare experience is strongly desired but not required.
• Proven skills in medical and consumer marketing, strategic thinking, project management and tactical execution, analytical thinking, financial and budget management, POA and launch experience.
• Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines.
• Ability to work independently, with a sense of urgency and a strong attention to detail.
• Ability to lead through influence across functional lines.
• Embrace change, adaptable with a positive, growth mindset.

Additional Benefits Information As Follows:

Salary Range : $147,100-$213,300 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L’Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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