Dir-Marketing Strategy

Director, Marketing Strategy will be responsible for leading the development of marketing strategies that drive the business goals and brand growth for Storyliving by Disney and other Emerging Business initiatives. This will be accomplished by leading a team of direct report(s) and multi-disciplinary partners (Sales, Operations, Pricing, Revenue Management & Analytics, Finance, and the Marketing & Sales Centers of Excellence) to develop innovative marketing plans that generate qualified leads to the Sales team. In addition, the Director will assist with building business plans, performing strategic consumer analysis, and providing Marketing strategic insight and support to broader business decisions. This role reports directly to the Vice President, DSE Marketing & Distribution Strategy and is accountable to the Senior Vice President of Emerging Businesses.

Responsibilities

• Marketing Strategies : Lead development of a holistic marketing & sales go-to-market approach, including strategies and tactical plans, supporting Storyliving by Disney and future DSE emerging businesses.
  • develop plans to generate qualified sales leads, maximizing revenue and operating income by balancing a bias-for-action with thoughtful planning on the highest value work
  • lead new business go-to-market strategies and integrated communication plans to generate consumer awareness, excitement, and purchase intent
  • develop close relationships with third-party developers and builders to effectively communicate marketing strategy, gain critical feedback, and effectively manage + influence external groups toward business plan and organizational goals
  • oversee development of industry-leading community and builder sales collateral, website, and social media content
  • leverage consumer insights, financial & business data, and industry information to develop recommendations and drive decision-making
  • lead development of annual marketing plans, in close partnership with partners across Sales, media planning, creative agencies and other functional groups
  • work effectively and partner with cross-functional business leaders to identify, evaluate, and pursue viable strategic initiatives
  • key participant in team seeking new locations; responsible for developing competitive benchmarking and pitch decks to 3rd parties to support negotiations
  • collaborate in the creation of long-range growth plans and strategies
  • participate in external negotiations and planning on marketing strategics/tactics
  
  

• Product & Experience : Influence product and experience development; contribute to direction by providing a consumer-informed marketing POV to potential new concepts.
• Leadership : Motivate, inspire, and coach and develop leaders and cast. Champion a culture of creativity, collaboration, diversity, and innovation. Remove barriers and eliminate complexities while giving clear direction around key priorities.

Desired Qualifications

• 10+ years experience in marketing; preference for marketing new launch/roll-out businesses
• 5+ years of experience with master planned or residential community marketing; preference for developing strategies, collateral, and other materials for community builders
• Preference for past or current participation in real estate industry or marketing associations
• Proven success marketing a major consumer brand, including developing strategies designed to deliver business goals and build the brand
• Consumer-centric mindset; proven track record working with marketing research and skilled at linking consumer insights to strategies and execution
• Ability to partner closely with Sales leadership
• Excellent analytical and critical thinking skills; ability to gather and interpret data to inform strategies that drive business and marketing & sales decisions
• Deep understanding and experience with communication mediums and integrated marketing communication planning
• Strong business and financial acumen
• Proven ability to lead a team; effective at coaching, inspiring, and aligning priorities
• Demonstrated ability to lead and drive work across cross-functional teams
• Highly collaborative and solution-oriented approach
• Proven ability to effectively work with a variety of business partners and diverse stakeholders, and build effective and trusted relationships
• Demonstrated high influence with senior executives across the organization
• Ability to build strategic alliances/relationships within and outside of Disney
• Possess an entrepreneurial spirit and ability to drive effective risk-taking
• Creative, passionate and innovative – excited about the possibilities of the future
• Impactful verbal and written communicator with the ability to deliver presentations with poise, confidence and authentic style

Required Education

Bachelor’s degree in marketing, business, or related field

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney’s global consumer products operations include the world’s leading licensing business; the world’s largest children’s publishing brands; one of the world’s largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC , which is part of a business we call Disney Experiences .

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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