Product Marketing Manager

Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with a world-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.

Job Purpose

BBC Studios’ Global Media & Streaming group is hiring a Product Marketing Manager to support our advertising products within the Advertising Product, Technology & Operations team. You’ll craft and lead internal go-to-market strategies, manage the sales lifecycle, and deliver competitor and industry insights to inform product development across our portfolio.

Working closely with Ad Product Management, Ad Sales, Product Strategy & Design, and Commercial Marketing, you’ll help drive adoption and advocacy for our ad products across the business.

Key Responsibilities and Accountabilities

• Develop clear, compelling product messaging that highlights the value of our advertising products to internal teams-from editorial to sales and leadership.
• Create engaging materials and lead training sessions tailored to different teams’ needs.
• Translate product roadmaps, features, and updates into clear narratives for non-technical audiences.
• Partner with commercial marketing and sales teams to understand regional needs and ensure effective product positioning.
• Serve as the go-to expert for internal product updates, enhancements, and launches.
• Share regular competitive insights and industry trends to inform product and commercial strategies.
• Track product adoption, creating case studies and collaborating with marketing to amplify success stories.
• Maintain consistent, inclusive, and impactful messaging across all internal product communications.

Knowledge, Skills, Training & Experience

• 4+ years of experience in product marketing, product communications, or a similar role-ideally within media, entertainment, or news publications.
• Understanding of ad products in digital news, media, or streaming environments.
• Strong communication and storytelling skills-able to simplify complex product details for diverse audiences.
• Confidence leading presentations, workshops, and training sessions.
• Ability to juggle multiple projects and deadlines, partnering across teams to drive alignment.
• Collaborative mindset with experience working closely with Product, Sales, and Marketing teams.
• Creative problem-solver who can spot and solve communication gaps.
• Experience supporting sales teams with product messaging and sales materials.

Compensation

The anticipated annual base salary for this position is $95,000 to $105,000. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.This range is not inclusive of a competitive bonus, flexible, hybrid working schedule & benefits including but not limited to: 100% BBCS covered medical & dental insurance, vision, & 401k match.

Benefits and Perks

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement
• Bagel Mondays, Monthly Happy Hours, and more!

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.

Diversity matters at the BBC. We have a working environment where we value and respect every individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

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