Senior Account Executive, Digital Media

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands – including Royal Caribbean International, Celebrity Cruises and Silversea Cruises – the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

The Royal Caribbean Group’s Celebrity Marketing Team has an exciting career opportunity for a full time Sr. AE, Paid Media reporting to the Dir, Media Celebrity

This position will work onsite from Miami.

Position Summary:

The role will focus on driving business goals through paid digital media execution across various mediums, with specific attention to SEM, affiliate and lead generation. The role will need to be well versed on Celebrity’s guest segmentation strategy and manage to a full marketing campaign calendar in order to meet critical deadlines. The person in this role will need to be well versed in digital marketing strategies and technologies and stay abreast of competitive landscape. The role will work closely with internal and external teams to execute against tactical initiatives with constant eye on results and calibration to maximize performance.

Drive Paid Search innovation within the team – identify and/or build tools to improve automation, identify and spearhead the testing of both ongoing initiatives and new betas, and keep abreast of market trends and developments from publishers. This role will also work closely with the ecommerce, BI and creative teams on campaign initiatives, concepts and asset creation to support campaigns.

Develop and implement paid lead generation strategies. Analyze and optimize campaigns in partnership with CRM, Ecommerce, and BI teams to ensure database growth goal is met and more importantly, quality over quantity strategic focus is adhered to across every tactic ensuring a healthy and profitable data base that turns leads into converted, high value guests.

Essential Duties and Responsibilities:

• PLANNING & EXECUTION: This position will support the media team with annual/ongoing Brand & Retail paid media strategy development, planning, predictive modeling and briefing for media. Creates and leads briefings to internal teams for timely execution of media campaigns. Oversees long term lead gen strategy with key internal stakeholders.
• TESTING & OPTIMIZATION: You’ll partner with counterpart channel specialists, agency team, internal creative teams, measurement, analytics and marketing stakeholder teams to deliver end to end execution and performance management of campaigns. Drive continuous improvement through research, recommend development and implementation of new digital initiatives. Plan regular cadence of testing and optimization programs designed to drive continuous improvement around core KPIs. Pressure tests weekly Agency optimization recommendations. Works with Business Intelligence on testing opportunities.
• REPORTING & COMMUNICATION: Work with Manager on implementing ongoing cadence of reporting for internal stakeholders. Dig into agency reports to ensure alignment to internal goals and strategy. Responsible for attending weekly status and reporting calls with media agency as well assuring accuracy on reporting data. Must be able to pull perfomance and and do analysis from in platform sources.
• BUDGET MANAGEMENT: Own the day to day changes, and overall SEM, affiliate marketing and lead generation budgets. Work with agencies ensure pacing to month and quarter as well as monthly budget forecast.
• Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job related duties assigned by their supervisor or management.

Qualifications, Knowledge and Skills:

• Bachelor’s degree required, preferable in Marketing, Advertising or Business Administration.

• Minimum of 5 years digital media experience.

• Minimum 3 years of paid search experience at an enterprise level. Expert level understanding of targeting/optimization levers & testing approaches across search buying platforms.

Expertise in paid search and affiliate platforms (ie. Google Ads, SA360, Microsoft Ad Center)

• Experience in launching affiliate advertising. You are passionate about using data to grow affiliate campaigns and comfortable negotiating strong partner terms and optimizing affiliate platforms.

• Strong understanding of performance-based media optimization and subscription marketing. Ability to build strategic tailored plans to reach target audiences and deliver media objectives.

• Experience in lead generation tactics, with a proven track record of achieving forecasted goals.

• Expert understanding of marketing attribution & alternative measurement methodologies. Strong analytical skills with the ability to interpret data, derive insights, and make data-driven recommendations.

• Knowledge of digital marketing technology, including marketing automation, predictive analytics, personalization and segmenting tools

• Strong data analysis, visualization and presentation skills; understanding of how to tailor communications to stakeholders with various levels of digital media literacy

• Experience across other paid digital media including programmatic/display/video/CTV/OTT or paid social is a plus.

• Experience supporting consumer brands especially travel or hospitality.

• Experience working with media agency.

• International experience a plus

• Ability to work in a team environment that promotes collaboration.

• Must be highly organized and punctual.

• Must be agile.

We know there’s a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We’ll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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