Director, Marketing, Garnier Hair Color

Job:Director, Marketing – Garnier Hair Color

Position type:Permanent

Employment type:Full – Time

Location:New York – New York

Country/Region:USA

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offereach and everyperson around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beautyhas tobe sustainable.Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

Overview:

This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence for the hair color category. In addition, their primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.

Job Responsibilities:

New Product Launches:

• Ownership and responsibility for supervising entire go to market process across multiple launches- shopper, social, media, education, ecommerce, etc.

• Participate in selling projects to management at large

• Generate long term strategic development, including panier influencing and decision making through in depth category, consumer and market expertise

• Collaborate with Creative to create consumer-centric launch materials, including merchandising and sampling

Strategy & Planning:

• Drive the research, analysis, category trends and insights to develop long term strategy

• Oversee and guide plans development and create vision for businesses

• Contribute to total category strategy / plans

• Responsible for influencing commercial strategy and planning with BAL counterparts to ensure the teams’ national vision comes to life

Financial P&L and Forecasting:

• Ownership of entire process

• Understand and manage financial implication of forecast (i.e.) E10 and Full year number

• Own accuracy of all budgets and roll up of total category with finance

• Manage budget allocation between spending buckets and brands with peers

Promotions/Advertising / Media:

• Work intimately with agency partners to create and execute breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations

• Influence media recommendation and direction

• Work intimately with creative agency, Brand Engagement and brand spokes to drive best-in-class go-to-market plans

Team and Meeting Management:

• Ensure team development and positive morale

• Foster collaboration within the team and with our core partners (cross-Garnier, DMI, commercial, finance, etc.)

• Recruit and retain high-performing employees

• Lead, develop, and influence team structure

• Effectively manage, upskill, and develop 1 direct report

• Recommend organizational structure changes and enhancements

Job Requirements:

Education/Experience:

• BA degree required.

• 8-10 years of Industry related marketing work experience (consumer package goods or beauty)

• Experience working collaboratively with R&D on a new product or renovation

• Experience successfully launching and managing a new product or renovation through its entire life cycle

• Prior experience in Operational Marketing

Competencies/Skills:

• Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator

• Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management

• Market Research: ability to read and interpret research data

• Leadership: Demonstration of leadership with team; support departments and customers

• Strong Project Management Skills

• PC Proficiency (Microsoft Suite)

• Information & Data management

• Rigorous quantitative data analysis skills

• Prioritization & Organization Skills

• Strong Interpersonal Skills (written and oral)

• Strong appreciation for our business / sensitivity to métier

• Must be professional and energetic with a positive attitude

Additional Benefits Information As Follows:

Salary Range:$138,500 – $200,800(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

• Employee Resource Groups (Think Tanks and Innovation Squads)

• Access to Mental Health & Wellness Programs

Don’t meet every single requirement?At L’Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past

experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are anEqual Opportunity Employerand take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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