Advertising Account Leader

WRIC ABC8 News is looking for an entrepreneurial, self-starter to join our team. In this fast-paced environment, you’ll have the opportunity to drive advertising revenue across any platform including online, digital, audio, out-of-home, and traditional TV. You be able to create tailored solutions that deliver results for clients. If you’re self-driven, want the opportunity to grow your career, and are passionate about helping businesses grow, we want you to be a part of our success.

Equal Opportunity Employer/Minorities/Women/Veterans/Disabled.

Your Responsibilities Will Include:

• Manage and Grow Accounts: Engage with an active account list and develop new business by identifying opportunities, uncovering client needs, and crafting effective advertising solutions.
• Develop New Local Business: Proactively seek out and identify growth opportunities within the local market, cultivating relationships with new clients and leveraging market insights to drive business development. We’re lucky to be a part of a robust local business community!
• Full Sales Cycle Ownership: Prospect, build proposals, present, close, and follow up to ensure client relationship for growth.
• Collaborative Campaign Development: Work closely with clients and station personnel to create custom multi-media advertising campaigns across TV and digital platforms.
• Achieve Sales Goals: Consistently exceed monthly, quarterly, and annual revenue targets through diligent account management and strategic growth.
• Meet Client Needs: Organize meetings to address client goals, media strategies, performance reporting, and creative requirements.

Requirements & Skills:

• Self-Motivation & Drive: A results-driven, high-energy individual with the ability to thrive in a fast-paced environment.
• Client-Focused: Proven track record in customer service and identifying opportunities to meet client needs and deliver results.
• Communication & Presentation Skills: Strong ability to craft and deliver compelling sales presentations.
• Tech-savvy: Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook) and the ability to adapt to new tools quickly.
• Team-Oriented: Collaborative attitude and the ability to work effectively within a team-selling environment.
• Bachelor’s Degree: Preferably in Marketing, Advertising, Mass Communications, or a related field, or equivalent experience.
• Driver’s License: Valid license with an acceptable driving record.

Preferences:

• Experience With Digital Campaigns: Hands-on experience with SEM, CTV, native advertising, or social media campaigns is a plus.
• Media Sales Experience: Sell-side experience is a plus.

Compensation & Benefits:

• Comprehensive Benefits: Medical, dental, vision, life insurance, 401(k), paid vacation, and holidays.
• Growth Opportunities: Continuous training, mentorship, and career advancement in a dynamic, evolving industry.

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