Area Marketing Manager

Discover the beauty of San Diego, on the waterfront, in the heart of downtown at Manchester Grand Hyatt San Diego. This iconic hotel features 1,628 guestrooms and 320,000 square feet of event space with stunning Pacific Ocean and city views. We are looking for the very best to join our AAA 4-Diamond Hotel, featured in the Top 10 of all Meeting Hotels in the United States per Cvent.

The Area Marketing Manager will report to the Area Director of Marketing to implement annual comprehensive marketing and public relations plan to support the business objectives for 3 hotels, Manchester Grand Hyatt San Diego, Hyatt Regency Mission Bay Spa & Marina and Hyatt Regency La Jolla at Aventine. The plan will include objectives, strategy and tactics for each of the hotel’s market segments and outlets (Restaurants, Meetings, Events, Weddings, etc.). The ultimate goal is to heighten market presence, increase positive awareness, strengthen brand loyalty, increase market share and produce increased revenues and profitability.

OBJECTIVES:

• Responsible for management and execution of local marketing tactics
• Assist with all Advertising and Public Relations opportunities in conjunction with hotel’s agencies
• Improve hotel positioning in local, national and international markets
• Increase total revenue for various business segments through the execution of hotel marketing strategy
• Assist with local marketing expense planning and processing
• Identify new marketing opportunities that support the business needs of each of the hotels’ segments

PRIMARY RESPONSIBILITIES:

• Manage annual local marketing budgets and strategic planning process through Local Marketing Tactic System
• Meet regularly with Area Director of Marketing and each Director of Sales & Marketing to stay current on changing business needs in order to develop and/or revise tactics to address concerns and opportunities
• Execute local marketing plan and serve as contact with supporting agencies (when applicable)
• Work with hotel strategy teams to determine key need dates and opportunities to drive revenue
• Assist in coordinating print and digital advertising opportunities with approved corporate vendors
• Supervise and execute the production of marketing materials, promotional and internal communications materials to ensure they align with business objectives and brand standards
• Develop and manage assets within Hyatt Brand Manager for photography and print and digital collateral (rack cards, sales kits, iSalesKit, e-Brochures, posters, in-room promotion, etc.)
• Execute recommended corporate marketing initiatives at the local level and provide corporate counterparts with formal results summary
• Maintain graphic standards and integrity for all print ads and promotional material distributed internally and externally
• Participate in brand training and development sessions
• Establish relationships with the media at a local, regional, and national level (in association with PR agency, when applicable)
• Review and approve with Area Director of Marketing all hotel press releases
• Coordinate proactive and reactive onsite press visits (in association with PR agency, when applicable)
• Evaluate promotional opportunities presented to hotel as well as develop promotions and partnerships to meet the hotel’s marketing and revenue objectives
• Develop, coordinate and publicize special events to generate positive awareness and support the marketing revenue objectives of the hotel inclusive of festive holiday programming and, programming for low demand periods.
• Manage and handle all incoming requests for on-property filming, includes developing of location fee schedule and assessing value of requests
• Develop, coordinate, execute and maintain a social media plan including, but not limited to, Facebook and Instagram. (in association with agency, when applicable)
• Develop, coordinate, execute and maintain influencer relationships for the benefit of the hotel and promoting key initiatives
• Manage and maintain marketing calendar of events and initiatives for all 3 hotels.
• Assist Area Marketing Director with monthly recap slides of all social media and influencer work completed for the month.
• Maintain all hotel and outlet website content, inclusive of menus, photography, hours, and website copy
• Coordinate and oversee all vendors including, but not limited to: photographers, graphic designers, videographers, media, and website development agencies.

Salary: The salary range for this position is $76,700 to $95,000 – this is an hourly manager role. This is the pay range for this position that Manchester Grand Hyatt San Diego reasonably expects to pay. Decisions regarding individual salaries will be based on a number of factors, such as experience and education.

Hyatt colleagues work in an environment that demands exceptional performance yet reaps great rewards. Hyatt has the best to offer including: paid holidays, vacation and sick leave, medical health care after 30 days of Full Time employment, paid FamilyBonding Time, Adoption Assistance, discounted and complimentary rooms at Hyatt locations across the globe, free colleague meals during shifts, complimentary parking and many more!

Hyatt is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity

Qualifications

• Self-starter and a team leader
• Effective management skills with a proven ability to meet deadlines
• Creative, organized and strong business sense
• Superb proficiency in spoken and written English
• Effective communications & presentation skills
• Budget management and expense processing
• Proven quantitative analytical skills
• Four-year college degree. Preferably a degree in Marketing / PR / Communications
• 2 years minimum marketing experience (hospitality experience preferred)
• Project management experience preferred
• In-depth knowledge of marketing principles and strategic planning process
• Experience in social media content creation
• Strong design skills, ability to use Canva
• Photography skills preferred
• Experience with Squarespace preferred

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