Communications Manager

Job Description

Salesloft

At Salesloft, we’re looking to hire a Communications Manager to join our growing team. Our communications team is pivotal in shaping the perception of the Salesloft brand, developing and maintaining influential relationships, and managing our online community partnerships. As a Communications Manager, you will be reporting to the Senior Director of Communications and Content and you will work closely with the brand, demand generation, product marketing, content, social and PR teams.


RESPONSIBILITIES:

Communications and Media Relations


  • Liaise with PR agency and assist with PR-related tasks including drafting press releases, submitting award applications, preparing briefing documents, and coordinating interviews between Salesloft executives and the media
  • Identify and secure business, sales, marketing and RevOps podcast interview opportunities appropriate for c-level executives
  • Coordinate interviews and develop monthly newsletter content for the brand’s LinkedIn newsletter
  • Develop supporting materials for media engagements
  • Collaborate with the social media manager to identify relevant industry news for social sharing and employee advocacy program
  • Identify and develop content from our PR program that can be repurposed and repackaged for our executive thought leadership program

Influencer Marketing Program Management

  • Identify, engage, and manage relationships with influencers to enhance brand awareness and credibility
  • Develop and implement influencer marketing strategies and campaigns that drive engagement and conversions
  • Manage contracts and content briefs
  • Set up and manage briefings
  • Develop newsletters targeted to our  influencer portfolio
  • Monitor, analyze and report on the performance of influencer partnerships, adjusting strategies as needed.

Online Community Partnership Management:


  • Identify, build and maintain partnerships with online communities and platforms to expand the brand’s reach and influence
  • Monitor for competitive and customer opportunities and risks, and develop engagement and support processes
  • Fulfill partnership deliverables, which could include (but not limited to)  emails, newsletter content, and digital events like webinars, panels, roundtables, etc.
  • Collaborate with the Revenue Marketing team for promotional initiatives and in-person and virtual event opportunities
  • Identify potential speaking engagements and networking opportunities for Salesloft executives at community events, submit speaker applications for community-hosted events,  and work cross-functionally to deliver supporting assets


SKILL SET:
  • This role will be based in the US
  • Minimum of 5 years of related experience in communications or a related field
  • Bachelor’s degree in Communications, Marketing, Public Relations, or a related field
  • Proven track record of influencer marketing strategies, online community partnership management, public relations and a knack for relationship building
  • Excellent written and verbal communication skills
  • Strong project management and organizational skills
  • Ability to think strategically and execute methodically
  • Creative thinker with a keen eye for detail
  • Proficiency in Google suite


THE TEAM:

Salesloft’s Communications and Content team is composed of seasoned and up-and-coming B2B marketing professionals who are all aligned to the company’s mission to fundamentally transform the way buyers and sellers drive repeatable outcomes.  And we live and breathe this purpose every day through the usage of our own revenue orchestration platform to enable our own revenue teams with the ability to take the right actions consistently across the entire buyer journey so prospects become customers, and customers become advocates.

Our team members are passionate and have a strong desire to win in our market.  We take the time to understand our buyers (sales, marketing & customer success leaders, along with sales & revenue operations) and use cases and partner closely with internal teams to orchestrate integrated marketing programs to drive pipeline and revenue growth.  The professionals on our Content and Communications team share a few common traits: we are smart, creative problem solvers, self-motivated, ambitious, and passionate about helping our teams to evangelize Salesloft in the market.



WITHIN ONE MONTH, YOU’LL:
  • Understand our Salesloft story, meet your new team, and set your OKRs with your manager.
  • Learn our software and use cases, tone, and voice and brand standards.


WITHIN THREE MONTHS, YOU’LL:
  • Understand the competitive landscape
  • Take full ownership of the influencer marketing program and community partnerships
  • Begin reporting on program performance
  • Begin proposing program optimizations


WITHIN TWELVE MONTHS, YOU’LL:
  • Be a top-performing member of our communications team

It is Salesloft’s intent to pay all Lofters competitive wages and salaries that are motivational, fair and equitable. The goal of Salesloft’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees and encourage employees to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans. Salesloft embraces diversity and invites applications from people of all walks of life. We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.



WHY YOU’LL LOVE SALESLOFT:

At Salesloft, we’re not just a company, we’re a community built on shared values.

Salesloft helps sales teams drive more revenue with the only complete Sales Engagement platform available in the market. Salesloft is the one place for sellers and managers to go to execute all their digital selling tasks, communicate with buyers, understand what to do next, forecast with accuracy, and get the coaching and insights they need to win more deals. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.



Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine.

In addition to our stand-out organizational health, G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement. We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category.



We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!

Check us out on Glassdoor and see what people LOVE about working for Salesloft!



WHY SHOULD YOU WORK AT SALESLOFT:
  • You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
  • You will work with an amazing team you can learn from and teach
  • You will experience joining a high-growth/high-trajectory organization
  • You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
  • You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
  • We have a vibrant, open office that utilizes modern technology
  • You will grow more here than you would anywhere else, that is a promise

Salesloft embraces diversity and invites applications from people of all walks of life. We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

It is Salesloft’s intent to pay all Lofters competitive wages and salaries that are motivational, fair and equitable.  The goal of Salesloft’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees and encourage employees to stay with our organization.





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Source

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