Content Programming Associate Manager

The Direct-to-Consumer Team seeks a Content Programming Associate Manager who will help support business and editorial priorities to achieve our engagement objectives across Disney+ and Hulu, with a focus on driving Hulu KPIs. The role will work with a team of Hulu Content Programmers to create and execute on-platform campaigns and promotions. The right person for this role has familiarity with content management systems, visualization tools, and project management tools. Candidates should also have enthusiasm for growth and a broad knowledge of television, film, and popular culture. If you are curious, decisive, and flexible, this role could be the perfect fit for you.

WHAT YOU’LL DO

• Program, test, and optimize curation across Hulu and Disney+ to best serve the needs of our viewers and the business
• Monitor editorial campaign and upsell pacing and performance to identify optimization opportunities
• Partner with insights, data, and analytics teams on experiment design, data collection, and measurement
• Contribute to title campaign ideation, planning, tracking, and communication across teams and the larger organization
• Manage title prioritization and targeting strategies using audience segmentation tools
• Maintain thorough documentation of processes and identify workflow efficiency
• Troubleshoot creative with partners, standards and practices, and other stakeholders
• Cover evening and weekend programming events, when needed
• Collaborate with team members on ad-hoc programming strategies

WHAT TO BRING

• 1-3 years of experience in content programming, curation, product, audience development, or streaming television
• Familiarity and comfort with using data to make informed decisions by using Tableau, Looker, Conviva, Excel, Google Sheets, etc.
• Excellent communication abilities, including comfort presenting to large groups
• Outstanding attention to detail and follow-through
• Quick learner; critical thinking, analytical, and problem-solving skills
• Desire to work in a fast-paced, constantly changing environment
• Ability to balance multiple projects simultaneously, change priorities seamlessly, and remain calm under pressure
• Experience and success growing various audiences across different platforms
• A love of television and movies

NICE-TO-HAVES

• Previous experience working in streaming television
• Strong understanding with Airtable

The hiring range for this position in CA is $71,000.00 to $95,100.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC , which is part of a business we call Disney Direct to Consumer .

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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