Content Programming Manager (Content Promos)

About the Role & Team

Disney’s Direct to Consumer (DTC) team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment, helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

The Disney+ Global Subscriber Engagement and Content Programming team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

What You’ll Do

Join Disney’s Global Content Programming Team as a Content Programming Manager (Content Promos)!

We are on the lookout for a passionate Content Programming Manager (Content Promos) who will drive our business and editorial priorities to enhance viewer engagement across Disney+ and Hulu. This role places a strong emphasis on promoting video content across both platforms. You will collaborate with a dynamic team of Content Programmers to conceptualize and execute engaging in-stream video campaigns and promotions. The ideal candidate is familiar with promotional videos, content management systems, and project management tools. A genuine enthusiasm for growth, along with a broad knowledge of television, film, and popular culture, is essential. If you possess curiosity, decisiveness, and adaptability, this could be the perfect opportunity for you!

Responsibilities

• Program, Test, and Optimize: Develop and refine content promotions across Hulu and Disney+ to effectively meet the needs of our audiences and drive business objectives.
• Monitor and Analyze Performance: Track the effectiveness of video promotional campaigns, identifying opportunities for optimization and enhancement.
• Collaborate on Insights: Work closely with insights, data, and analytics teams to design experiments, collect data, and measure outcomes for informed decision-making.
• Campaign Ideation and Communication: Contribute to the ideation, planning, tracking, and communication of promotional campaigns across teams and the organization, focusing on video promotions to expand audience reach.
• Manage Prioritization and Targeting: Oversee title prioritization and develop targeting strategies using audience segmentation tools to enhance engagement.
• Documentation and Workflow Efficiency: Maintain comprehensive documentation of processes while identifying opportunities to improve workflow efficiency.
• Creative Troubleshooting: Collaborate with creative partners and other stakeholders to troubleshoot and resolve issues in promotional content.
• Event Coverage: Be available to cover evening and weekend programming events as needed to ensure seamless operations.
• Ad-hoc Collaboration: Work with team members on special programming strategies and initiatives to respond to current needs.

Required Qualifications & Skills

• Minimum of 3 years of experience in editorial strategy, digital media, content programming, content curation, product management, or audience development.
• Proficient in digital media publishing with hands-on experience using a consumer-facing CMS across web, app, streaming, or connected devices.
• Proficient in Ads Manager or equivalent platforms for managing paid social campaigns.
• Proven track record of successfully growing diverse audiences across various platforms.
• Familiar with using data analysis tools such as Tableau, Looker, Conviva, Excel, Google Sheets, and Airtable to drive informed decision-making and enhance insights.
• Strong communication skills with experience presenting to large groups.
• Outstanding attention to detail and commitment to follow-through.
• Quick learner with strong critical thinking, analytical, and problem-solving abilities.
• Enthusiastic about working in a fast-paced, constantly changing environment.
• Ability to manage multiple projects simultaneously while adapting priorities seamlessly and maintaining composure under pressure.
• Passionate about sports, news, television, and movies.

Preferred Qualifications

• Prior experience in the streaming or SVOD industry is highly desirable.
• A strong understanding of and hands-on experience with Airtable is highly advantageous

Required Education

• Bachelor’s degree, preferably in a related field or relevant equivalent years of experience.

Additional Information

• This role is based out of the Glendale office 4 days a week.
• Must be available to cover evening and weekend programming events as needed to ensure smooth operations.

The hiring range for this position in California is $85,800 to $115,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC , which is part of a business we call Disney Direct to Consumer .

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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