Content Specialist

*CANDIDATES MUST BE LOCATED IN THE UNITED STATES**

About SafelyYou 

SafelyYou’s passionate mission is to empower safer, more person-centered care across senior living through world-leading AI, industry-changing hardware, and remote expert clinicians, significantly improving outcomes for residents while increasing peace of mind for families and reducing costs for communities.

Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family’s experience with Alzheimer’s disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world. And today, our company is solving critical challenges in senior living, from resident falls and ER visits to staffing concerns, length of stay, and NOI. All helping ensure that communities can focus on improved care for residents while still reaching their financial goals.

SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019), a winner of the McKnight’s Tech Partner of the Year, and has been named to Fortune’s Impact 20 list, which recognizes companies making people’s lives better through innovation.

Your Role at SafelyYou

The Content Specialist will contribute to the conceptualization, writing, and editing of persuasive cross-channel campaign assets including sales sheets, case studies, thought leadership materials, video/motion graphics, infographics, web copy, social media content, and email. Responsibilities include cultivating customer stories, planning and managing the organization’s website, and overseeing creative projects from intake to delivery.

Key Responsibilities:

• Conceptualize, write, and edit persuasive copy for cross-channel campaign assets, including sales sheets, case studies, thought leadership materials, video/motion graphics, infographics, web copy, social media content, and email 
• Maintain brand voice and tone across all channels
• Collaborate with other departments to develop and deliver top-quality creative assets for all aspects of marketing campaigns
• Cultivate customer stories, including success stories and testimonials
• Plan, implement, manage, and monitor the organization’s website
• Manage creative projects from intake to delivery, ensuring that deliverables are met
• Support creative vision, brand identity, and direction for SafelyYou’s audience
• Adhere to creative systems/processes necessary to implement brand strategy and deliver consistent brand experiences
• Be a reliable team member who consistently strives to unlock the company’s potential and realize its mission
• Illustrate company identity and culture through ideas and work produced
• Manage multiple projects while meeting deadlines
• Help identify key areas for improvement and contribute ideas for ways to get better
• Stay informed about the latest trends, strategies, and technologies

The Ideal Candidate: 

• Bachelor’s Degree in English, Journalism, Marketing, or a similar field
• 3 – 5 years of related experience in an independent or in-house agency 
• A portfolio demonstrating highly creative and strategic thinking that solves customers’ problems and excites users to take action across a wide variety of media and channels, including but not limited to: social media posts and videos, branded websites, promotional emails and newsletters, white papers, case studies, guides, webinar/educational experiences, event booths and materials
• Proven content strategy, project management, creative development and research experience
• Extensive knowledge of personas, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM)
• Strong communication/organizational/presentation skills
• Proven ability to work with cross-functional teams. Ability to respond quickly to multiple projects and superb time management skills
• Proficient with Google Suite, Microsoft Office Suite, and other technology such as communication (Slack) and project management (monday.com) software
• Knowledge of Marketing Cloud, Google Analytics, and buyer intent platforms
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Ability to communicate and collaborate successfully in a fully remote company
• Proactive, driven individual who is passionate about SafelyYou’s mission
• Senior living and/or start-up experience is a plus

Why Join Us? You Can Make a Difference!

SafelyYou offers a competitive compensation package, including but not limited to:

• A mission-driven company culture
• Fully remote
• Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, and Vision
• 401k Program
• Monthly Education, Well-being & WFH stipends
• Unlimited PTO
• Growth Potential
• Company Retreats
• Medical & Family/Parental Leave

At SafelyYou, we believe that a diverse, equitable, and inclusive workplace makes us a more relevant, competitive, and resilient company. We are committed to creating a diverse and inclusive workforce that celebrates diversity. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status.

We value all the perspectives our team members bring to the table, and that is why we don’t look for culture fit, but culture add. We want to hear from YOU! We encourage you to apply even if you do not fit 100% of the technical requirements.

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