Coordinator, Marketing Strategy & Planning (Disney Entertainment)

Do you have a passion for ABC programming? Do you have an interest in helping create innovative campaigns in the entertainment marketing space? Then this may be the role for you!

Disney Entertainment is recruiting a Coordinator, Marketing Strategy & Planning to support the marketing planning team. This position will play an integral supportive role in developing marketing strategies to support ABC Network.

Responsibilities:

• Support the marketing planning team in coordination of strategic marketing & planning initiatives, and in the development of planning processes.
• Maintain comprehensive and accurate strategic planning information in customized online planning and archiving database.
• Administer orders for video and radio assets produced for general distribution, coordinating efforts with creative services, post production and other partners to ensure the correct assets are delivered on schedule.
• Capture on-air and off-air marketing tactics across all media with heavy data entry; including sending messaging and versioning direction to post production teams.
• Specific to Freeform, assist with the trafficking and QC of marketing content for Freeform on-air and social platforms, including synergy and sales assets.
• General project management, assistance in the creation of marketing campaign decks (Keynote and PowerPoint), brainstorm preparation and meeting coordination.
• Organize, prepare recap notes and provide campaign execution support as needed.
• Build relationships with key stakeholders, internal teams, and external partners.
• General administrative duties; prepare competitive/marketplace research presentations, invoice processing, set up meetings (have technical expertise in setting up a conference room – i.e. print materials, presentation set-up, conference call set-up)

Basic Qualifications

• 1+ years overall experience in a marketing/advertising type of function in the entertainment business (television or film); can include internships.
• Strong project management skills with an ability to multitask and manage competing priorities
• Excellent problem solving and critical thinking skills
• Ability to build and maintain strong working relationships
• Refined social skills – ability to work with varying personalities and communication styles
• Above average knowledge of entertainment brands; Passion for ABC programming
• Familiar with the latest social media and pop culture trends
• Strong written and oral communication skills
• Creative and strategic thinker; Ability to contribute ideas to the team
• Superior organization skills
• Must be able to work in a fast paced working environment
• Must be adaptable to changing work situations and remain proactive
• Proficiency with Keynote, PowerPoint, Word, Outlook and Excel

Preferred Qualifications

• Knowledge of SAP

Required Education

• Bachelor’s degree in marketing, advertising, film or television or equivalent work experience

The hiring range for this position in Burbank, CA is $53,300.00 to $71,300.00 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc. , which is part of a business we call Disney Entertainment Television .

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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