Digital UX Copywriter

Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer’s Wine & Spirits is North America’s preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

At Southern Glazer’s, you’ll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you’re looking to fill your glass with opportunity, come join our FAMILY.

Overview

We’re seeking a talented Copywriter to create clear, engaging, and on-brand content for our corporate website. In this role, you’ll collaborate closely with the design manager, designer, and stakeholders to craft user-centered copy that aligns with business goals and resonates with our audience. You’ll play a key role in shaping website messaging, optimizing content for SEO, and maintaining consistency in tone, style, and voice. The ideal candidate is a strong storyteller with an eye for detail and a passion for enhancing user experience through conte

Primary Responsibilities

• Write clear, engaging, and on-brand copy for the corporate website, ensuring alignment with business goals and audience needs.
• Collaborate with the design manager and designer to create cohesive, user-centered content that complements the visual design.
• Develop and refine all website messaging.
• Optimize copy for SEO best practices to improve search visibility and site performance.
• Maintain consistency in tone, style, and voice across all website content.
• Edit, proofread, and update website copy.
• Partner with stakeholders, such as Corporate Communications and Marketing, to ensure messaging aligns with broader company initiatives.
• Contribute to content strategy by identifying opportunities to improve site structure, user experience, and audience engagement.

Minimum Qualifications

• Portfolio showcasing copywriting work demonstrating strong writing, editing, and proofreading skills.
• Ability to create clear, engaging, and on-brand copy for web and digital experiences, with a focus on user-centered content principles.
• Experience working collaboratively with designers and developers to deliver cohesive content.
• Proven ability to adapt tone, style, and messaging to align with brand guidelines and audience needs.
• Functional knowledge of:
  
  

  o Design tools (e.g., Figma, Canva)

  
  
  

  o Collaboration tools (e.g., Miro, Confluence, Jira)

  o Microsoft Office Suite

  
  
• Experience with AEM authoring or similar content management systems.
• Familiarity with SEO best practices and the ability to optimize copy for search engines.
• Strong understanding of design thinking principles and user-centered methodologies.
• Excellent attention to detail with a commitment to delivering polished, error-free content.
• Strong problem-solving and analytical skills to identify opportunities to improve user experience through content.
• A passion for storytelling and an eye for enhancing content effectiveness and audience engagement.
• Excellent written and verbal communication skills.

Physical Demands

• Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or adding machine.
• Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping.
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs.

EEO Statement

Southern Glazer’s Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant’s arrest and/or criminal conviction records. Southern Glazer’s Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer’s Wine and Spirits and do not reflect Southern Glazer’s pay bands or ranges.

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