Director of LifeCycle & Customer Journey Marketing

DiversyFund is an online platform that democratizes alternative asset investing, providing opportunities for everyday investors to build wealth like the 1%.

This is a Tech firm scaling rapidly to prepare for an IPO. We use EOS to operate and the baseline body of knowledge we use are the publications: Traction + Rocket Fuel ( Geno Wickman), and Art of War (Sun Tzu) combined with The 5 set book series Strategyzer (Business Model Generation, Value Proposition Design, Testing Business Ideas, High Impact Tools for Teams, and the Invincible Company) (Alex Osterwalder)

We are a Tech Startup poised to explode and thus looking for OUTSTANDING World Class Talent that understands mission first. We DO NOT miss deadlines or fail to execute. Execution and performance are EVERYTHING here. This is not a place for work-life balance or to perfect your golf game.

This place leverages the power of those who have BUILT themselves and are ready to build something for the greater good and exit with a substantial return in 3-4 years. This is a race. Velocity, execution, and initiative are paramount and to fit in here one must have a bias for action. You MUST be a BOLD decisive problem solver who will make decisions rapidly.

We desire Spartans here. Winners. Warriors. Those who love challenge, reward, and enjoy solving problems with other like-minded professionals on their left and right flank who value winning over everything.

We believe in slaying Goliath, the place for fierce competitors who love to win and enjoy challenges. They will thrive and be rewarded heavily. We want Alpha Males and Alpha Females. If you TRULY believe Fortune Favors the Bold… this is the place for you.

Overview:

We are seeking a highly skilled and strategic Lifecycle and Customer Journey Marketing Specialist to join our dynamic team. This role requires a visionary leader who can optimize our marketing efforts across all customer touchpoints, improve data integrity, and develop a robust content strategy. The ideal candidate will have a passion for data-driven marketing, a strong understanding of customer journey mapping, and the ability to align internal teams and external contractors towards a cohesive brand narrative.

Key Responsibilities:

Customer Journey Optimization:

• Develop and implement comprehensive customer journey strategies to enhance engagement across all stages of the funnel, with a focus on increasing customer retention and lifetime value.
• Identify and address gaps in the customer journey, ensuring a seamless and personalized experience.

Data Management and Segmentation:

• Oversee the cleaning and integrity of our database of 1,000,000 contacts and 33,000 customers, ensuring data is accurate, complete, and up-to-date.
• Define and implement robust data segmentation strategies to enhance personalization and target marketing efforts more effectively.
• Collaborate with IT and data teams to establish clear and relevant data fields and ensure consistency across all systems.

Email and CRM Strategy:

• Manage and optimize our existing email CRMs and spearhead the integration of a third email system to enhance our outreach capabilities.
• Design and implement lead scoring methodologies to prioritize leads and optimize conversion rates.
• Develop and execute personalized email campaigns to engage customers and prospects, utilizing advanced segmentation and targeting techniques.

Content and Brand Strategy:

• Develop and maintain a comprehensive content plan that aligns with our brand narrative and engages our target audience across various channels.
• Collaborate with creative teams and contractors to produce content that resonates with our audience and supports our marketing objectives.
• Establish a clear and compelling brand narrative that is consistently communicated across all customer touchpoints.

Channel Management and Modalities:

• Expand and enhance our marketing modalities beyond email and phone calls to include social media, content marketing, and other innovative channels.
• Revitalize cold social channels and develop strategies to engage and grow our audience.
• Ensure balanced engagement across all stages of the funnel, addressing over-engagement and neglect where necessary.

Team Alignment and Leadership:

• Work closely with cross-functional teams, including sales, product, and customer service, to ensure alignment and integration of marketing efforts.
• Foster a collaborative environment with internal teams and external contractors to drive marketing success and achieve business objectives.
• Address resistance from managers and stakeholders, advocating for best practices and strategic changes to enhance marketing performance.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in lifecycle marketing, customer journey mapping, and CRM management.
• Strong analytical skills and experience with data segmentation and lead scoring.
• Excellent communication and interpersonal skills, with the ability to influence and align stakeholders.
• Creative and strategic thinker with a track record of developing and executing successful marketing strategies.
• Proficiency in using marketing automation tools, CRM platforms, and data analysis software.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Key Metrics for Success:

• Improvement in data accuracy and segmentation efficiency.
• Increased customer engagement and retention across all stages of the funnel.
• Successful implementation of a third email CRM and lead scoring system.
• Enhanced content strategy and brand narrative alignment.
• Growth and engagement in social media and other marketing channels.

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