Disney & Pixar Games Brand Strategy Intern, Summer/Fall 2025

About the Role & Program

The Games Brand Strategy Intern will support the Associate Marketing Manager on brand and product marketing strategy/activity across assigned licensed titles within the Disney & Pixar Games global portfolio by partnering with licensees to deliver world-class campaigns.

You will help each Games licensee successfully create/implement go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach. The Games Brand Strategy Intern plays a meaningful role in coordinating schedules, details, and deliverables across all assigned titles and is a driven individual.

If selected, you will report to the Associate Marketing Manager.

What You Will Do

• Support the Associate Marketing Manager by collaborating with cross-functional teams (Production, Creative, PR, Legal, and Integrated Planning partners) to secure alignment/feedback/approvals on all major marketing deliverables and activations with licensees
• Coordinate all asset deliveries and ensure high quality, on-time deliverables for assigned titles
• Maintain asset management tools/directories to track/coordinate deliverables
• Draft and distribute guidance, updates, scheduling, and protocols pertaining to assigned titles
• Schedule, track and coordinate social/community support and CRM calendars
• Draft, proofread, and edit public-facing Marketing copy and communications
• Develop knowledge of important metrics and reporting, marketing tactics, and Disney Synergy programs
• Learn appropriate benchmarks and goals across greater marketing channels/campaigns
• Become a strong brand steward for The Walt Disney Company brands to deliver on-brand marketing and creative
• Foster relationships with both external licensees and internal teams throughout The Walt Disney Company

Required Qualifications & Skills

Please apply if you have/are:

• Education and/or experience in Marketing (preferably within the gaming industry)
• Passion for the entertainment industry (gaming and consumer electronics, strongly preferred)
• Passion for Disney & Pixar stories, characters, and worlds
• Knowledge of brand management, product marketing, user acquisition, or social/community
• A highly organized, meticulous self-starter with a strong productive work ethic and desire to learn and grow
• The ability to engage and collaborate with a diverse range of personalities using effective interpersonal skills
• A resourceful problem-solver with a can-do attitude; works well under pressure across multiple projects
• The ability to analyze data and extrapolate insights using strong analytical skills
• Proficiency with MS Office Suite

Preferred Qualifications

It would also be great if you have:

• Proficiency in deck creation and presentation using Keynote/PowerPoint
• Prior experience in Airtable

Education

• Junior or Senior Undergraduate pursuing a degree in Marketing, Communications/PR, Games or related field

Eligibility Requirements & Program Information

Candidates for this opportunity MUST meet all of the below requirements:

• Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship. Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.
• Be at least 18 years of age
• Possess unrestricted work authorization

Additional Information

• Be aligned with The Disney Look appearance guidelines
• Able to have a consistent, reliable work schedule throughout the internship
• This internship is primarily onsite M-Th, with the option to work from home on Fridays. It requires a working, reliable internet connection as well as a quiet, dedicated workspace
• The approximate dates of this internship are early June 2025 through early January 2026
• Fully available from Monday – Friday, 9 AM – 5 PM Pacific Time Zone for the duration of the internship, 40 hours each week
• Able to provide own housing for the duration internship program in the Glendale, CA area
• Able to provide/have reliable transportation to/from work

Recommendation – Print This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.

The pay rate for this role in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney’s global consumer products operations include the world’s leading licensing business; the world’s largest children’s publishing brands; one of the world’s largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Online , which is part of a business we call Disney Experiences .

Disney Online is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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