Lead, Global Web Analytics, Converse

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

Open to remote work except in South Dakota, Vermont and West Virginia.

The annual base salary for this position ranges from $119,400.00 in our lowest geographic market to $267,500.00 in our highest geographic market. Actual salary will vary based on a candidate’s location, qualifications, skills and experience.

Information about benefits can be found here .

About the Job

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

Who We Are Looking For

Converse is looking for a Lead, Web analytics Global. This role is responsible for supporting the delivery of data driven solutions to improve web analytics insights, marketing performance and understanding the consumer behavior. Hands-on experience with enterprise web analytics suites, such as Adobe or Google Analytics, and the corresponding tools and skills for further data analysis, testing accurate measurement & delivering business insight will be at the core of your role. You should enjoy working in a fast paced, highly collaborative environment, and have an ability to translate business needs to solutions.

What You Will Work On

Key responsibilities include:

• Support ongoing site experience enhancements:
  • Be proactive in supporting cross functional teams (UX, Product, Testing) to turn data into insight and action
  • Create measurement frameworks to support site release, product enhancements, or campaign analysis in a simple, actionable way
  
  

• Proactively identify new opportunities & analytics applications:
  • Recommend practical insights by diving deeper into site experience data (site optimization, customer journey, audience identification, and segmentation)
  • Enhance & maintain ongoing reporting needed to help the business monitor trend(s)
  • Be a thought partner to help create an Insights foundation rooted in experience analytics
  
  
• Maintain data foundation & reporting:
  • Ensure accurate website reporting and tagging for Converse North America and Western Europe platforms
  • Develop and perform quality checks on data for both ad hoc and ongoing processes
  • Enable the business to self-serve through building out a reporting repository and documenting best data pulling practices
  
  
• Improve ways of working and strengthen partnerships:
  • Be a collaborative partner to our internal stakeholders including business and technology partners
  • Collaborate with key stakeholders to integrate insights into the planning process
  
  

Qualifications:

• Bachelor’s degree in business, strategy, statistics, decision science, or combination or relevant education, experience
• Must have 5+ years of proven ability in web analytics, digital marketing, and site optimization roles leveraging data and insights to drive recommendations
• Expertise with Adobe Analytics, Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), and tag management tools (e.g. GTM, DTM, etc.)
• Understanding of how to use digital media, performance marketing and emerging channels such as paid search (Google ads), paid social (Facebook, Instagram ads), email, affiliates etc. to drive customer acquisition and retention
• Proficient in Excel and PowerPoint • Strong understanding of CDP and DMP platforms (Segment, Tealium Audience Stream, Adobe Audience Manager, etc.)
• Excellent communication skills including the ability to influence decision makers and internal clients
• Critical thinking and problem solver
• Positive demeanor and willingness to learn new things
• Excellent time management and ability to prioritize multiple work streams
• Experience in SQL a plus

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.

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