Manager – Recruit Market & Employment Brand

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline – it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day. Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers – we’re not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

At Frontier, we like to think we’re creating something very special for our team members. Work is why we’re here, but the perks are nice too:

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a ‘Dress for your Day’ business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
• We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

Who We Are

Frontier Airlines is committed to offering ‘Low Fares Done Right’ to more than 100 destinations and growing in the United States, Canada, Dominican Republic and Mexico on more than 350 daily flights. Headquartered in Denver, Frontier’s hard-working aviation professionals pride themselves in delivering the company’s signature Low Fares Done Right service to customers. Frontier Airlines is the proud recipient of the Federal Aviation Administration’s 2018 Diamond Award for maintenance excellence and was recently named the industry’s most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

What Will You Be Doing?

As the Manager, Recruitment Marketing and Employment Branding, you will help to champion and market Frontier’s employment brand to both future and current employees. In this role, you will support the Recruiting organization by developing and leading recruitment marketing content and campaigns that drive brand awareness, attract top talent, and activate candidates. This role will work cross-functionally with the Marketing, Communications and HR teams driving our employee valuation proposition (EVP) as we look to attract and engage top talent.

Essential Functions

• This is a strategic leadership role where you will be expected to drive cross-functional projects to position Frontier Airlines as an employer of choice

• Partner with internal executive leaders and stakeholders to develop all talent attraction strategies
• Lead, analyze, and provide insights on recruitment marketing metrics across all channels and diagnose issues, present solutions, and optimize all sources, tools, and tactics
• Coordinate with Human Resources and Brand Marketing to define and communicate Employee Value Proposition (EVP) and culture
• Champion the candidate experience from first touchpoint to onboarding, ensuring all external recruiting content/communications represent our EVP with high-quality results, and partner with other creative teams on delivery as needed.
• Work with Internal Communications to communicate and strengthen Frontier’s culture.
• Manage vendor budgets, TA Marketing budget, and the sourcing of branded material
• Work in tandem with the communications and marketing teams to develop innovative marketing materials such as flyers, branded emails, videos, infographics and other media
• Engage current employees and increase employee advocacy by creating internal employee spotlights, blog posts, and other employee-related content to improve employer brand awareness
• Manage external vendor relationships, contracts, and budgets to keep a pulse on active marketing campaigns
• Research current business trends that could affect strategies and assess the success of active campaigns, and report on talent attraction initiatives and strategies focusing on recruiting outcomes
• Champion the company’s diversity, equity, inclusion & belonging activities to support a more inclusive workplace; coordinate the activities of the Company’s Business Resource Groups.
• Perform other duties and responsibilities as assigned

Qualifications

• Bachelor’s degree in human resources, Business Administration, or a related field

• Minimum of 5 years of experience in areas such as recruitment marketing, employer branding, brand marketing, or talent branding, with at least 2 years in a leadership or managerial role
• Proven track record in designing, implementing, and managing successful talent attraction programs and initiatives
• Strong understanding of marketing and branding best practices, including strategies for paid and organic social media, job board presence, reputation management, programmatic advertising, candidate communications, recruiting events, community outreach, CRM, and website management
• Analytical mindset with the ability to leverage data and metrics to drive decision-making and measure program performance

Knowledge, Skills and Abilities

• Proficient working knowledge of the Facebook, Twitter, LinkedIn and Instagram platforms
• A working knowledge of content development, CRMs, programmatic advertising and analytics, employer branding strategies and recruitment processes
• Ability to stay up to date with marketing and advertising trends in the staffing industry
• Demonstrated experience exhibiting exceptional judgment, strong leadership skills, and collaborative work style
• Demonstrated ability to effectively develop and execute detailed, efficient, effective and innovative digital marketing campaigns
• Strong analytical skills and the ability to present data in an effective, actionable manner
• Work independently & effectively to manage multiple projects simultaneously in the face of ambiguity, shifting priorities, and rapid change
• Excellent program management, communication and negotiation skills with and a great track record of working across multiple teams within an organization
• Excellent interpersonal, (English) communication and peer influencing skills

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled

Physical Effort

Generally, not required.

Supervision Received

General Direction: The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.

Positions Supervised

Specialist, Recruitment Marketing

Please note: this posting has a closing date of 2/15/2025, midnight MT.

Range: $90,094 – $119,583

Workplace Policies

At Frontier Airlines, we wholeheartedly support and have a strong commitment to Equal Employment Opportunity (EEO) and Affirmative Action. Frontier is committed to providing equal employment opportunities for all persons regardless of race, color, religion, gender, gender variance, sexual orientation, age, genetic information, martial status, national origin, citizenship status, disability, military, veteran status, and any other basis protected by federal, state, or local laws.

Diversity is an essential part of our success. Our company flourishes because of the unique backgrounds, skills and ideas that our team members contribute every day. We salute and actively recruit veterans. Military experience is valuable and transferable to many of the positions essential to the operations of our airline.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

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