Manager. Social Content

At SeaWorld, we’re passionate about caring for animals. In fact, we’ve already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We’re seeking enthusiastic, dedicated, and hard-working individuals to become our Ambassadors. Join us and play an important part on our incredible team!

What you get to do:

• Develop creative content for owned and earned channels that tell park stories in relevant and compelling ways for various audience.
• Craft social strategies that support the consumer journey – from driving awareness to impacting conversion
• Create and manage social media campaigns that engage fans and grow the park’s social media channels
• Coordinate with other marketing divisions and park departments to create campaigns for new attractions, events and promotions that drive awareness and conversion
• Lead the creation and management of the editorial calendar for all social media channels and blog, with a focus on creating and capturing unique content that aligns with Sesame Street values
• Define and develop compelling key messages to support content delivery across social channels
• Monitor all social media channels daily, develop engagement reports, procure audience insights, develop best practices recommendations and maximize social media as a consumer listening tool to inform marketing communications
• Daily interaction with workshops for content approval
• Support park leadership, public relations team and guest relations team with reactive communications, including crisis and issues management, media responses and on-site coordination
• Lead social collaboration with integrated agency partners

What it takes to succeed:

• Must have a Bachelor’s degree in Marketing, Communications or related field
• Must have at least 2 to 3 years of practical experience in social media, communications, marketing or related field
• Must have outstanding written, verbal and visual communications skills. Ability to convey messages clearly and persuasively
• Must have advanced experience with social media brand marketing; includes experience with paid social advertising, organic content strategy; community management and social listening to guide content development
• Commitment to collaboration and working effectively as part of a team
• Must have professional judgment, especially when posting on social media channels on behalf of the park. Maintain poise in difficult situations
• Must be able to handle multiple priorities, be able to handle change and be able to perform well under pressure
• Must be Proficient in Microsoft Office applications
• Must be willing to work a flexible schedule to include weekends, weekdays, evenings and holidays with the ability to complete required travel as needed
• Must have a proven track record of driving high-performing creative
• Must have a core understanding of SMMS (e.g. Khoros, HootSuite, etc.) to manage content delivery and e engage customers
• Must be fluent in cultural trends and all major social media platforms

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

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