Marketing Manager

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40+ million artists, the future of music is SoundCloud.

Soundcloud is looking for a full-time Marketing Manager in our New York or Los Angeles office who is prepared to hit the ground running. The ideal candidate is a creative, self-motivated individual with minimum 2-5+ years music business experience in marketing, project management and/or artist management with a deep knowledge of the music industry landscape and demonstrable experience in breaking artists. Familiarity with the label, our fan base and our artists’ music as well as a general passion for music is essential. Ability to stay organized, manage multiple projects simultaneously and prioritize a heavy workload independently in a busy work environment is a must. Candidates should be familiar with the workings of independent artist services and have deep engagement with relevant and emerging social media networks, trends in the music industry, successful artist and record campaigns, digital platforms, media and music culture.

Key Responsibilities:

• Work with key staff members to develop, execute, and implement ambitious and effective marketing ideas, campaigns, and timelines
• Interface with artists, managers, publicists, booking agents, radio promotion and other 3rd party partners
• Be the internal and external point of contact for an artist and oversee campaigns from the beginning to end
• Oversee marketing budgets for artist campaigns
• Create regular reports of all marketing work and updates on individual campaigns to be shared with Soundcloud staff and our partners at distribution, DSPs, external marketing agencies, and artist management
• Create one sheets and sales updates
• Prepare releases for digital and physical production with production manager, creative director, and digital staff
• Liaise with key staff members to tailor digital strategies to individual artists and campaigns
• Develop and maintain contacts in the creative services (e.g. video directors, videographers, photographers, designers, etc.) and oversee the creation of creative content, including music videos, online campaigns, and other promotional marketing assets
• Pitch and develop creative ideas for campaigns
• Develop marketing partnerships to align label and artists with brands and their music programs
• Develop and maintain relationships with partners outside of the traditional music retail sphere, including new media platforms, brand partnerships, and lifestyle marketing
• Some copywriting for bios, one sheets, blurbs, etc
• Stay up to date with developments in the music industry
• Attend label events and artist shows

Experience and Background:

• 2+ years of media and marketing experience
• Strong work ethic and organization skills with the ability to thrive in high-paced work environment, multi-task and prioritize
• Relationships in music and related industries including press, radio, booking agencies, brands, tastemakers, etc
• Contacts in the creative services arena (e.g. video directors, videographers, photographers, designers, etc.)
• Resourceful at working within independent label budgets

The salary range for this role is $80,000-$100,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program – read more about additional benefits and perks below!

About us:

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Stock Ownership Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity, and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.

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