Marketing Strategy Intern, Disney Sports & Water Parks, Summer/Fall 2025

About the Role & Program

“We create Magic.”

That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire magic by enabling our teams to push the limits of entertainment and create the never-before-seen! Marketing Strategy connects consumer insights to business objectives by leading go-to-market strategies. Our vision as a Marketing Strategy organization is to be the most imaginative marketers of immersive entertainment, encouraging people worldwide to make their Disney dreams come true!

Our ultimate objective is to drive consumer demand, visitation and revenue goals for the Walt Disney World Resort. We achieve this goal by developing strategies and communication plans to reach and influence the consumer mindset and behavior including desire to take a Disney vacation, participate in Disney events, visit during a specific season, reach a specific consumer segment, stay in a Disney Resort hotel, and purchase a ticket to Walt Disney World Theme Parks.

This internship is a full-time, six-month commitment in the Orlando, FL area from June 2025 – January 2026.

What You Will Do

You will help deliver annual revenue and attendance goals for Disney Sports and/or Disney Water Parks. Important responsibilities will include supporting the Managers by building and implementing communication plans, evaluating campaign creative, monitoring and analyzing business performance, and other key projects as assigned.

By applying to this role, you could be assisting with marketing strategy projects for Disney Sports and/or Disney Water Parks.

Make an impact by…

• Thinking critically to help develop and communicate strategies to support business objectives
• Creatively solving business issues through innovation of new ideas
• Interpreting data to understand trends, assist in researching, analyze and provide reports
• Coordinate and lead a variety of projects to increase awareness and relevancy, drive intent to visit, and accelerate conversion
• Collaborating with internal teams to support business needs and the development and execution of marketing strategies across the business reaching key audiences

Required Qualifications & Skills

• Ability to construct and present a compelling story from data analysis and consumer insight/research finding, strong math skills, and comfort working with numbers required
• Team collaboration with the ability to handle conflict to positive resolution
• Proficiency in Microsoft Office Suite and presentation development
• Previous Marketing Internship experience
• Initiative and personal leadership skills with an entrepreneurial mindset

Preferred Qualifications

• Knowledge of the Walt Disney Company and Disney Parks
• Experience developing marketing plans, as well as marketing tactics
• Experience working in youth and amateur sports and/or events
• Basic design skills (Adobe Acrobat, Photoshop, InDesign, and/or Canva)

Education

• Current Junior or Senior preferred
• Major or previous coursework in Marketing, Communications, or related field

Eligibility Requirements & Program Information

Candidates for this opportunity MUST meet all of the below requirements:

• Be enrolled in an accredited college/university pursuing a degree taking at least one class at the time of application OR currently participating in a Disney College Program or Disney Internship
• Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.
• Be at least 18 years of age
• Possess unrestricted work authorization

Additional Information

• Be compliant with The Disney Look appearance guidelines
• Program Length: The approximate dates of this internship are June 2025 – January 2026
• Ability to work full time hours (approximately 40 hours per week) and have a consistent, reliable work schedule throughout the internship
• Transportation: Able to provide/have reliable transportation to/from work
• Florida Housing: Limited housing opportunities may be available for Florida Based Professional Interns through American Campus Communities, for more information click here

Recommendation – Print This Role Description: We encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.

The pay rate for this role in Orlando, Florida is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC , which is part of a business we call Walt Disney World Resort .

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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