Marketing Strategy Intern, Walt Disney World, Spring 2025

About the Role & Program

“We create Magic.”

That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire magic by enabling our teams to push the limits of entertainment and create the never-before-seen! Marketing Strategy connects consumer insights to business objectives by leading go-to-market strategies. Our vision as a Marketing Strategy organization is to be the most imaginative marketers of immersive entertainment, encouraging people worldwide to make their Disney dreams come true!

Our ultimate objective is to drive consumer demand, visitation and revenue goals for the Walt Disney World Resort. We achieve this goal by developing strategies and communication plans to reach and influence the consumer mindset and behavior including desire to take a Disney vacation, visit during a specific season, reach a specific consumer segment, stay in a Disney Resort hotel, and purchase a ticket to Walt Disney World Theme Parks.

The approximate dates of this internship are January 2025 through June 2025

What You Will Do

You will help deliver annual revenue and attendance goals for the Walt Disney World Resort. Important responsibilities will include supporting the Managers by building and implementing communication plans, evaluating campaign creative, performing consumer research, monitoring and analyzing business performance, and other key projects as assigned.

By applying to this role, you may be considered for a Marketing Strategy Internship role in one of the following departments: Resorts & Central Florida Tourists or Disney Springs.

Make an impact by…

• Thinking critically to help develop and communicate strategies to support business objectives
• Creatively solving business issues through innovation of new ideas
• Interpreting data to understand trends, assist in researching, analyze and provide reports
• Coordinate and lead a variety of projects striven to increase awareness and relevancy, drive intent to visit, and accelerate conversion
• Collaborating with internal teams to support business needs and the development and execution of marketing strategies across the business reaching key audiences

Required Qualifications & Skills

• Ability to construct and present a compelling story from data analysis and consumer insight/research finding, strong math skills, and comfort working with numbers required
• Team collaboration with the ability to handle conflict to positive resolution
• Proficiency in Microsoft Office Suite and presentation development
• Previous Marketing Internship experience
• Takes initiative and possesses personal leadership skills with an entrepreneurial mindset

Education

• Currently enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within 6 months at time of application posting OR currently participating in the Disney College Program or Disney Internship
• Rising Senior, graduate-level, or recent graduate (within the past 6 months) majoring in Marketing, Business, or related field

Eligibility Requirements & Program Information

• At least 18 years of age
• Has not completed one year of continual employment on a Disney internship or program
• Possess unrestricted work authorization

Additional Information

• The approximate dates of this internship are January 2025 through June 2025
• Be compliant with The Disney Look appearance guidelines
• Ability to work full time hours (approximately 40 hours per week) have a consistent, reliable work schedule throughout the internship and provide full work availability
• Transportation: Have reliable transportation to/from work
• Florida Housing: We provide limited housing opportunities for Florida Based Professional Interns through American Campus Communities, for more information click here

Recommendation – Print This Role Description: We encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.

About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC , which is part of a business we call Walt Disney World Resort .

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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