Marketing Strategy Specialist (Disney Entertainment Television)

ABC Entertainment and Disney Television Studios is hiring a Marketing Strategy Specialist to join the team to support the day-to-day operations and execution of launch and sustain campaign strategies for its content across its owned linear network, Disney streaming, and third-party platforms. This individual will be responsible for creating and updating key marketing documents and managing systems and resources to aid the team and advance campaign planning. The successful candidate will exude a positive outlook, be adaptable, and exhibit an eagerness to learn. They must be able to efficiently embrace a workload with changing deadlines and multiple priorities while collaborating with multiple departments. The candidate must have a solid knowledge of the entertainment landscape across both broadcast and streaming.

Responsibilities:

• Contribute to marketing strategy development and campaign planning process.
• Be a resource by reading scripts, watching cuts, understanding production schedules, and sharing updates with the team leads.
• Input, route, and update internal marketing strategy documents and disseminate them to the larger team.
• Conduct ongoing industry and audience analysis of competitive brands and marketing trends.
• Create Keynote and Google Slide presentations, including 360 marketing campaign decks.
• Compose and maintain calendars, grids, and one-sheets regularly.
• Liaise with multiple teams across the company.
• Build and maintain sustainable relationships with internal and external stakeholders.
• Partner with internal and external creative and marketing counterparts on asset requests, creation, and delivery.
• Assist in drafting consumer-facing boilerplate messaging and copy.
• Support the team with daily workflow, projects, and priorities.
• Develop an overall knowledge and understanding of marketing priorities and deliverables to effectively track campaign milestones and deadlines.
• Schedule meetings and presentations.
• Assemble meeting agendas, manage meeting invites, and recap/distribute meeting notes.
• Manage Google Drive, BOX & PIX list, access, uploads, and be responsible for sharing the information with stakeholders.

Basic Qualifications:

• 2+ years’ experience in a transferable role
• Expertise in Keynote, Microsoft Office, and Google Workspace
• Mac proficient
• Intermediate knowledge of marketing mix, principles, and metrics
• Exceptional communication and writing skills
• Ability to work in a fast-paced environment while demonstrating the ability to juggle multiple tasks concurrently

Preferred Qualifications:

• 3+ years’ experience in a transferable role
• Experience at a direct-to-consumer, marketing agency, or entertainment company

Preferred Education:

• Bachelor’s degree or equivalent work experience

The hiring range for this position in Burbank, CA is $64,300 to $86,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc. , which is part of a business we call Disney Entertainment Television .

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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