Merchant Success Manager – US / Valuedynamx

Valuedynamx is a leading global provider of curated, data-driven omnichannel purchase rewards for the some of the world’s leading Airlines, Hotel Groups, Financial Institutions and shopper loyalty programs. Valuedynamx is an Operating Company of The Collinson Group, acknowledged for delivering the world’s most valued travel ecosystem.

Collinson has over 30 years loyalty and customer engagement experience and more than 10 years focused on delivering loyalty commerce solutions. We have been at the forefront of loyalty innovation, continually evolving and building capability to meet the changing needs of clients and customers. Valuedynamx was developed to leverage our expertise across payments, card-linking, affiliate marketing, earning and redemption-bringing them under a single entity to deliver more relevant and engaging solutions for our clients.

In addition to Valuedynamx, Collinson delivers exceptional travel, loyalty and insurance products that differentiate value propositions and loyalty solutions that win deeper, more valuable customer relationships.

What does an Merchant Success Manager do?

The Collinson Valuedynamx operating company delivers relevant consumer value in several unique ways, inclusive of supplying and managing card-linked offers on behalf of our loyalty, travel, hospitality, and financial institution clients for the benefit of their members and customers while delivering ROI for merchant partners. We operate globally and have a growing US business. This role is focused on supporting the growth of our US Card Linked Offers Merchant network.

Merchants agree to participate in a points-earning or cash-back ecosystem by funding cost-per-sale commission-based campaigns. In return, the merchant is featured across a number of widely distributed, exclusively managed loyalty programs with unique marketing capabilities that drive incremental sales, greater consumer spends, and increased brand affinity.

The Merchant Success Manager will have specific accountability in several key areas that will support the growth and success of the CLO merchant network in turn delivering overall program success:

1. Manage, optimize, and grow value from Valuedynamx US-based merchant relationships and campaigns
2. Work in-tandem with Valuedynamx CLO Merchant Sales team to ensure accurate pipeline and campaign performance reporting, accelerate merchant onboarding processes, and communicate partner growth opportunities
3. Support cross-departmental functions between finance, operations, product, client services, data science, and marketing
4. Act as liaison between Merchants, Merchant Sales Team, and program Partners to optimize Valuedynamx’ unique network of content and publisher providers

As our card-linked offer network of merchants and publishers grows in size and scale, the need to identify and align the objectives of Merchant and Advertiser partners with those of our program partners becomes ever more important. This role will be instrumental in growing key success measures for our merchant partners to unlock the value from our unique network of publisher clients.

Streamlining Valuedynamx processes, matching program growth to merchant and advertiser objectives and driving innovation and optimization strategies for the benefit of our CLO merchant partners is a key requirement of the role and will have executive-leadership-level visibility.

What You’ll do?

As a Merchant Success Manager, the primary role objective will be ensuring that all merchant-focused initiatives and processes are executed flawlessly, both internally and externally. This is predominantly a brand-facing role, so communication skills – both written and oral – are critical. You’ll be interacting with senior marketing professionals representing some of the largest brands in the world. You’ll be dealing with big budgets, and complex performance marketing concepts. You’ll be shaping internal conversations via direct, leadership-facing communications. Some of your key responsibilities will include:

• Consistent and timely communication with merchant representatives; addressing their questions, responding to their needs, prompting them to take certain actions, and ensuring campaign continuity and success
• Identifying key growth opportunities, uncovering new budgets, and securing campaign renewals with existing merchant accounts
• Obtaining offer assets from merchants, including merchant-approved creative, offer copy, and Terms & Conditions language
• Assembling and delivering Campaign Performance Reports, insights, trends, and critical performance data for merchants; understanding and answering questions pertaining to trends, goal achievement, setting strategy and managing expectations
• Being a direct liaison to Valuedynamx’ channel-distribution partners and ensuring that campaigns are being configured, set-up, and executed properly
• Managing reporting, user-access, campaign change requests, and ad-hoc incidentals related to channel partnerships
• Working directly with Finance to facilitate billing, normalize invoicing processes, and chase down past-due invoices
• Assisting the Operations team in the onboarding of new merchants, including cropping/resizing creative assets and double-checking offer language, to ensure a seamless onboarding experience
• Contributing to merchant strategy achievement, communicating frequently with the Merchant Development, Marketing, and Product teams regarding merchant requests, feedback, and needs.

What You’ll Need?

• 2-5+ years of account management experience with national brands in a performance (CPA/CPC/CPM) marketing capacity
• 1-3 years of experience with card-linked offer, affiliate marketing, and/or digital media campaigns
• Some experience utilizing major affiliate platforms, especially Impact, CJ, and Rakuten – preferred
• Understanding of card-linked offer capabilities and limitations is a plus
• College degree – preferred
• Takes initiative and has strong communication, influencing and negotiation skills
• Bright, articulate and confident
• Organized, with an operational mindset, and the ability to prioritize and demonstrate effective time management
• Natural ability to work as part of a team
• Strong proficiency using MS Office suite incl. PowerPoint, Excel and Word
• Personable with an excellent telephone manner

You can look forward to a competitive salary and benefit plan including but not limited to:

• 100% employer paid medical, dental, life & LTD insurance for employees
• 100% match to your 401k deferrals (limited) with 100% vesting at 6 months
• Supplemental Insurance including STD, additional Life
• Priority Pass Membership
• Global Mentoring Program
• Wellness Programs
• Lifestyle Benefits

Collinson is an equal opportunity employer and welcomes differences in all their forms including: color, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc.).

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