Regional Marketing Manager

Here at Siemens Grid Software, our mission is to accelerate and secure the energy transition in a sustainable and profitable way. And for that we need you! We are paving the way for autonomous grid management empowering grid operators to accelerate their digital transformation easier, faster, and at scale.

By leaving behind traditional ways of tackling the net zero challenge and embracing the powerful capabilities of software and digital technology, we turn the complexity of grids into competitive advantage. No matter where power comes from or where it goes, we make sure it makes its way at every step.

Find out how Siemens Grid Software is decoding the future of energy.

Join our team, get inspired, and help us re-imagine the world!

We are looking for a Regional Marketing Manager to implement regional marketing activities (regionalized content) for Grid Software’s websites, social media, videos, and other marketing material. This role is responsible for driving campaigns and events to support global and regional go-to-market strategies and for promoting products and services through omnichannel lead generation.

This is a remote U.S. position based in the Eastern Standard Time Zone. While this role will support projects in both the U.S. and Canada, we are unable to consider candidates living outside of the U.S. (only U.S.-based candidates in EST will be considered).

You’ll make an impact as you lead marketing projects for the U.S. and Canada related to:

• Localization: Adapting branding campaigns to fit cultural, economic, and regulatory nuances to drive brand awareness and lead generation in local markets.
• Market Analysis: Understanding and adjusting to the unique characteristics and needs of each region’s market and competitor activity.
• Campaign Execution: Partnering with your team members in developing and implementing campaign strategies; Being part of a global Marketing team and, thus, collaborating with colleagues all over the world while also working closely with local sales teams, US Corporate Communications, and other partners to ensure alignment and effectiveness of marketing efforts.
• Performance Tracking: Monitoring and evaluating the performance of regional marketing campaigns to optimize results; Measuring and analyzing the investment return of event marketing activities to ensure they contribute to organizational objectives; Managing the lead funnel with sales from campaign efforts.
• Industry Events: Participating in the sponsoring of and content preparation for industry events, conferences, and trade shows to increase brand visibility; Coordinating customer and community engagements to generate leads.
• Webinars and Virtual Events: Hosting online sessions to engage with a broader audience and showcase Siemens’ expertise, developing content/messaging that can be adapted and activated in communications channels.
• Customer Events: Coordinating customer events to strengthen relationships and gather feedback directly from users.
• Strategy: Formulating an annual regional marketing strategy and driving transformation that aligns with overall business goals.

You’ll win us over by having the following qualifications:

• Bachelor’s degree required.
• 8+ years of experience in business-to-business operational marketing, preferably in the US energy or grid software business, with a proven track record in campaigning, in execution of sophisticated multi-channel lead generation campaigns, and in sales support.
• Ability to travel 10% (domestically and internationally on occasion).
• Ability to work in the U.S. without the need for current or future employer-sponsored work authorization.

Preferred qualifications:

• Preferred education: a bachelor’s degree or higher in marketing or communications
• Preferred software tool experience:
  • Salesforce
  • AEM
  • Adobe Analytics
  • Sprinklr
  • Eloqua Marketing Automation
  • Highspot
  • On24
  • GoTo Webinar
  • Conductor
  • Bombora
  
  
• Preferred marketing experience in Energy or Utility space.

You’ll benefit from:

• Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html
• The salary range for this position is An annual incentive target also is part of the compensation package for this position. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

Create a better #TomorrowWithUs

About Siemens:

We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers.

Our Commitment to Diversity, Equity, and Inclusion:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society. Come bring your authentic self and create a better tomorrow with us. Learn more about our commitment to DEI here.

Protecting the environment, conserving our natural resources, fostering the health and performance of our people as well as safeguarding their working conditions are core to our social and business commitment at Siemens. They are an integral part of our Business Conduct Guidelines and our corporate strategy.

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Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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