Senior Director, Branded Video

About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

Looking to create relatable and hilarious content with a fun, fast-paced team? Betches Media is seeking an enthusiastic and experienced Senior Director, Branded Video to bring fresh, creative energy to our Sales & Partnerships team. If you’re passionate about video ideation and production and have a knack for storytelling with a witty twist, we want to hear from you!

The ideal candidate is skilled at brainstorming, producing, shooting, and editing videos to stand out on YouTube, Instagram, and TikTok and has experience working with and on behalf of brand partners. They’re also a leader who can think bigger picture in terms of content strategy and who is always keeping their eye on evolving trends in the video space.

This role reports to the VP, Creative Director, manages the Branded Video Producer, and and will work cross-functionally with multiple departments, including Integrated Marketing, Branded Content, Sales, Design, Podcasts, Editorial Video, and Account Management.

Roles & Responsibilities

• Attend pre-sale brainstorms and ideate branded video concepts in response to client and general sales requests (RFIs, RFPs, etc)
• Partner closely with our Editorial Video team to ensure branded videos reflects what we create organically
• Ensure branded videos are optimized for performance while also meeting client KPIs and maintaining an authentic Betches tone
• Mentor the Branded Video Producer while also acting as a cross-departmental senior creative leader on the Sales & Partnerships team
• Produce, shoot, edit, and occasionally appear in Betches branded videos
• Dream big! Help drive innovation and develop future video series that will stand out in a cluttered content landscape
• Work with Account Managers to maintain smooth post-sale productions, ensuring concepts, client materials, scripts, edits, and final deliverables are always on time and up to the highest quality standards
• Occasionally travel as needed for branded video shoots

Qualifications

• 6+ years experience as a lead video producer at a publisher, creative agency, entertainment network, or similarly relevant media company
• Experience working with brand partners
• Ability to ideate, pitch, produce, shoot, and edit co-branded video content
• Fluency in social media, with a knack for creating successful long- and short-form content
• Comfort leading a team and facilitating inter-departmental collaboration
• Background or interest in comedy
• Strong network of freelance vendors
• Comfort appearing on camera in branded content
• Proficiency in Adobe Premiere (bonus points for After Effects and other Adobe apps)
• Skill with basic lighting techniques and operating DSLR or professional video cameras

Be sure to include a link to your portfolio or reel with your application.

Compensation

The expected annual base salary for this role is $130,000 – $140,000. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.

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