Senior Manager, New Digital Measurement Models and Analytics Frameworks (Digital Quality)

The Coca-Cola Company is in the journey of transforming its approach and capabilities as it relates to Global marketing and Customer & Commercial Leadership data intelligence. As part of this, we are transforming our marketing and C&CL data research, measurement, and partnerships approach to be more connected, digitised and human centric enabling distinctive, competitively advantaged insights and analytics driven by research methodologies, protocols, and diagnostics.

Modernized, integrated consumption and shopping solutions, scalable and replicable technology enabled measurements, and thought leading agency partnership delivery and operational excellence are at the heart of this transformation.

The Senior Manager, New Digital Measurement Models and Analytics Frameworks will be part of a team developing, leading and building competitively advantaged measurements integrating consumption and purchase. Operational delivery excellence across the Coca-Cola system is a key deliverable. Therefore, this role will be a team partner to the Data Quality Diagnostics and Tracking team and will play a key partnership role cross-functionally within the team.

What You’ll Do for Us

• Partner cross-functionally with a community of data, research, analytic and human insights experts and network teammates in development of the transformation agenda for our connected consumer and shopper marketing data strategic approach, research and data measurement tools and capabilities of the future.
• Be part of cross-network teams on large-scale consumer and shopper research measurements, globally scaled tracking programs across consumer, shopper, commercial and customer tracking inclusive of operational implementation.
• Be part of the team identifying industry thought-leaders in consumer and shopper data intelligence partnerships, capabilities, and modernized approaches across consumer, commercial, omni-channel, and customer data ecosystem as well as identifying and engaging global leaders in research data auding during and post field.
• A large proportion of this position’s time will be allocated to partnering with our Data Quality Diagnostics and Tracking (DQDT) team, to assist in build the right tool that would enable an enchanted, globally consistent, comparable and automated DQDT process.
• Work closely with the DQDT team to understand the intricacies of the current data quality processes and assist in building an enchased tool that ensures these processes become globally consistent, comparable, and automated.
• Understand and analyse the existing data quality metrics used in various agencies and assist in developing a set of common metrics that can be applied globally around accuracy, completeness, consistency and timeliness.
• Assist in developing diagnostic tools that will help in further enchanting our ability to identify data quality issues proactively.

Qualification & Requirements

• Must have depth of understanding and depth of expertise across various consumer and shopper research and measurement methodological approaches and survey design techniques. Understanding both consumer and shopper tracking research a must
• Must have an intimate knowledge of how research works and how it is monitored for optimum data accuracy on both the consumption and purchase business.
• Must understand how to integrate and connect multiple, disaggregated data sets across consumption and purchase into a compelling and thoughtful integrated insight generation measurement system.
• Ability to develop diverse network partnerships to leverage “best in class” knowledge, approaches, and processes.
• The ability to define, evaluate and ensure that external partner performance meets or exceeds performance standards and adheres to overall company policies and procedures.
• Must be able to lead by example inspiring, leading and unlocking internal and external teammates strategically and operationally to drive systemic business impact.
• Consistently model critical leadership behaviours of being the role model, setting the agenda and helping people be their best selves to engage, inspire and unlock next level of leadership across the team.

Related Work Experience

• Minimum of +10 years of research experience with the majority on the research supplier side.
• Digital and face-to-face fieldwork research experience on consumer ad-hoc, tracking and shopper /HHP management a definite advantage.
• Must have experience working across teams and geographies in a complex, global environment understanding the challenges of doing research in both the developed and developing world.
• Experience in a global role preferred on both the client and agency side of the business with expertise in research methodology protocols and diagnostic design and implementation across developed and developing markets.
• Enjoys the challenge of driving adoption for new transformational solutions, approaches, and services by leading change throughout the organization and influencing global end users and stakeholders for adoption.

Education Requirements:

• Bachelor’s Degree required; MBA or Advanced Degree preferred.

What We Can DoForYou

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Fanta & Sprite.
• Expansive Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants.

Skills:Media Planning; Consumer Trends; Collaborative Leadership; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; Channels Strategy; Waterfall Model; Group Problem Solving; Brand Positioning; Microsoft Office; Communication; Social Media Strategies; Decision Making; Syndicated Research; Brand Storytelling; Retail Marketing Strategy; Channel Management

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